Last month the funeral service and insurance group launched its 365+ campaign by donating R210 000 towards seven NGOs across the country that are involved in combatting GBV. At the time, AVBOB’s CEO, Carl van der Riet, explained the symbolism of 365+ to AVBOB’s commitment in taking a stand against GBV: “Our efforts with the 365+ campaign will extend beyond donations to drive awareness and to enable people to speak up, every single day, three-hundred and sixty-five days a year.
In South Africa, one in every three women experience physical and sexual violence and abuse during their lifetime. He adds: “This partnership with the TEARS Foundation is very important to AVBOB, which has been around for over 100 years, serving our communities and serving our families and as such is an integral part of the fabric of South African society. One of our core values within the firm, within AVBOB, is the value of family and the concept of family.
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