Arm aims for leg-up in smartphone games with new chip tech
Arm has unveiled a set of new chip technologies aimed at making videogames on smartphones look better while preserving battery life.
Arm, the British chiptechnology firm owned by SoftBank Group, has unveiled a set of new chip technologies aimed at making videogames on smartphones look better while preserving battery life.The latest products are designs for graphics processing units, or GPUs, most often used for video processing in gaming. Arm makes money by licensing its blueprints to chip companies like MediaTek, which in turn use them to design chips for Android-based smartphones.
Arm on Tuesday also upgraded plans for its CPUs. In both cases, Arm is aiming to improve the performance of chips while using less electricity.The latest push to improve mobile chips comes as Arm customers like Apple and Qualcomm Inc reducing their dependence on its technology.