Bengaluru — Amazon is expected to emerge the winner in the digital advertising arena, surviving Apple’s privacy changes better than rivals Facebook and Snap.
Amazon, which reports earnings on Thursday, does not break out its advertising sales, but nestles it in its “other” business segment. Apple’s advertising business has surged since it prevented advertisers from tracking iPhone users without their consent in April, eating into market share once occupied by Facebook, Instagram and Snap.Most Facebook users access the social networking platform through a mobile device, with nearly 15% of adults using iPhones and iPads in July, according to data firm Data Reportal.
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