Amapiano racks up 1.6bn TikTok views

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Siyathandana by Cassper most popular locally produced track.

Amapiano garnered 1.6bn views this year on social media platform TikTok, with bangers by Cassper Nyovest, DJ Maphorisa, Tyler ICU, Boohle and DJ Sumbody some of the most popular.

According to newly released data by the short-form video platform, the local genre became the most popular music hashtag in SA in 2021 as TikTok registered more than 1bn active users globally in the same period.Banyanaby DJ Sumbody featuring Drip Gogo and The Lowkeys. “It's been incredible to see how Mzansi has continued to grow and support one another this year on the platform. We've seen trends such as the recent Love Nwantiti and #Amapiano started and spread across ‘For You’ feeds on the app,” said Boniswa Sidwaba, TikTok content operations manager in Africa.

“We're humbled to see how much joy our community has brought us this year, and we're excited to experience more incredible moments as we continue this journey together.”“There is something really special about the global community on TikTok that people just can't find anywhere else,” said Vanessa Pappas, COO at TikTok.

“For us, 2021 was a year for connection and we’ve seen people on TikTok laughing together, entertaining us, starting cultural phenomenons and teaching us new things. It has been incredible to see the depths of entertainment and creativity from this community and we're delighted to celebrate all the ways we have come together this year on TikTok.

 

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