AFTER THE BELL: Can golf teach us anything about investing that swearing can’t?

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The controversial new LIV Golf series reveals something about the nature of sport and its participants that may be relevant if you ever want to invest in sport.

Is there a game as elegant as golf? Is there any game so filled with history and grace? Golf is a game played at gentle pace in a very large garden with lawns so manicured and tended you can hardly bear walking on them. The game requires finesse, a cool temperament and is enormously demanding, but occasionally so gratifying you keep coming back.

backed by the government of Saudi Arabia. The vast amounts of money players are being paid to participate in the new league are just staggering. So, would you like to guess which country’s golfers make up the largest number of the tour’s 51 signed-up players? Yes, you guessed it, that would be South Africans, with eight of our golfers no longer in the premier league of the game, but playing for, well, the money.A breakaway league is something all sports organisations have to deal with.

It does, however, reveal something about the nature of sport and its participants that might be relevant if you ever want to invest in sport. Of course, Man U have been struggling on the field, and that’s never good. Profitability has been fluctuating, but over the past decade, they have lost money in two years, broke even once, and made money seven times.Interestingly, Man U’s turnover has been increasing like the number of goals they are letting into the net. The turnover increase is an indication of how important sport has become in the lives of modern humans.

 

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