Also, practically all of Netflix's revenue comes from subscriptions. Alphabet only reports YouTube's advertising revenue, not revenue from subscription products like YouTube TV and YouTube Premium.While the vast majority of YouTube consumption happens on phones, computers and tablets, Alphabet reported huge growth over the past year in people watching on television sets.
The company said 120 million people watched YouTube on a TV last month, up from 100 million per month last year. Philipp Schindler, Google's chief business officer, said on the company's earnings call Tuesday YouTube on TV is "the fastest growing consumer surface that we have." It's the strongest signal yet that YouTube is encroaching on Netflix and Disney+'s territory in the living room.Research firm Nielsenshowing far more people still watch traditional television than streaming video.
But Nielsen's data also had an interesting ranking of time spent streaming on various services. YouTube and Netflix were the top two streamers, with each service accounting for 6% of time spent watching television.Short-form video is the dominant trend on social media today, with TikTok leading the charge. YouTube has its own short-form video service, YouTube Shorts, designed to compete with TikTok.
stevekovach
stevekovach YouTube needs better leadership and increased profitability. It still is the best video streaming platform on the planet.
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