YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

9/24/2022 11:40:00 PM

YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok.

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ICYMI: YouTube will introduce advertising on its video feature Shorts and give creators 45% of the revenue from next year, the Google-owned streaming service announced

YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok.

(GOOGL.O)streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. That compares with its standard distribution of 55% for videos outside of Shorts, and TikTok's $1 billion fund for paying creators.

Hairstylist-turned-YouTube-creator Kris Collins, who goes by Kallmekris, lauded YouTube for offering revenue-sharing for Shorts.Register now for FREE unlimited access to Reuters.comRegister"Other platforms are focused on getting people their 15 seconds of fame, which is great," she said. "But YouTube is taking a different approach. They're helping creators make stuff in multiple formats."

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So don't worry everyone, your data is safe with Google... it will only be sold to Google approved advertising agencies Dislike Just to be clear: That means it will take the majority for itself.

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The Google-owned (GOOGL.A no-scrub weekly shower cleaner Promising review: "I have well water.Amazon An adhesive cord organizer to stick on the backs of appliances Tidywrap is a small business established in 2022 that specializes in adhesive cord organizers., whose real name is Justine Doiron , on Sept.

O) streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. That compares with its standard distribution of 55% for videos outside of Shorts, and TikTok's $1 billion fund for paying creators. Since my bathroom color scheme isn't on the blue spectrum, this is problematic. Hairstylist-turned-YouTube-creator Kris Collins, who goes by Kallmekris, lauded YouTube for offering revenue-sharing for Shorts. Promising review :"I got this for my minimalist husband who hates getting 'things' for gifts, almost as much as he hates clutter. Register now for FREE unlimited access to Reuters. I've tried dozens and dozens of cleaners and scrubbed till my arms ached trying to get ahead of the blue and scumminess .com Register "Other platforms are focused on getting people their 15 seconds of fame, which is great," she said. Of course, her butter board wasn't complete without cutting.

"But YouTube is taking a different approach.' Oh my goodness, the first day after my shower I sprayed this stuff all over and walked away. He was seriously swinging around a food processor with one hand saying 'this is so much neater!' To each their own I suppose. They're helping creators make stuff in multiple formats." The internet's dominant video site has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos and has subsequently burgeoned to 1 billion monthly users. Day two, sprayed again and walked away. 1/2 A YouTube logo seen at the YouTube Space LA in Playa Del Rey, Los Angeles, California, United States October 21, 2015. I would love if it came in white, but the gray is a nice neutral. REUTERS/Lucy Nicholson/File Photo Read More YouTube responded in late 2020 with Shorts, minute-long videos that attract more than 1. Day three I sprayed the remaining spots and the next morning the shower practically looked new.

5 billion monthly viewers. In April, YouTube created a $100 million fund to entice creators to make the bite-sized videos in its bid to hang onto talent. The ONLY con I have is that it makes me sneeze while I'm spraying from inside the shower, but I can live with that. The new revenue-sharing plan, first reported by the New York Times, is meant to be a bigger and more sustainable lure than the fund and something TikTok has yet to match. YouTube is sharing a smaller proportion of sales with Shorts creators to offset its significant investment in developing the feature, Vice President Tara Walpert Levy said. Google generated $14.

2 billion in YouTube ad sales during the first half of this year, up 9% from the same period in 2021. But the most recent quarterly ad sales reflected the slowest growth since disclosure of that data began three years ago. Though global economic factors are at play, financial analysts have said TikTok also is a factor. Register now for FREE unlimited access to Reuters.com Register Reporting by Dawn Chmielewski; Additional reporting by Paresh Dave; Editing by Lisa Shumaker Our Standards: Paresh Dave Thomson Reuters San Francisco Bay Area-based tech reporter covering Google and the rest of Alphabet Inc.

Joined Reuters in 2017 after four years at the Los Angeles Times focused on the local tech industry. .