Your Black Square Instagram Isn’t Helping

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A flood of black squares wastes useful digital space that could be devoted to the real cause

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Photo: Instagram There’s a good chance your Instagram feed today is an endless scroll of black boxes. This phenomenon morphed from a campaign started by two black music-industry veterans, Jamila Thomas, senior director of marketing at Atlantic Records, and Brianna Agyemang, senior artist campaign manager at Apple-owned music talent development firm Platoon. “Your black executives, artists, managers, staff, colleagues are drained, traumatized, hurt, scared, and angry,” Thomas wrote on Instagram.

That day is today and instead of using this movement to reflect on how Black artists fuel culture and sharing resources support ongoing solidarity protests around the country, #THESHOWMUSTBEPAUSED has been co-opted by well-intentioned Instagrammers clogging up the #BlackLivesMatter feed. If you search the hashtag on the app, you’ll find almost nothing but black square posts.

If you have already posted a black square using the hashtag, simply remove it by tapping the three dots on the upper-right-hand corner of the post. You might have seen information swirling on Instagram that removing the hashtag does not remove the post from the feed. Instagram confirmed to Vulture that if you delete the hashtag, it does remove the post from the feed, though it takes a little time to take effect.

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Dislike. Must everything well-intentioned folks who are trying to show their support, but also actively protesting, donating, etc. be dismissed with “You’re doing it wrong, idiots?”

Black police officers kill Black people at the same rate as White police officers. Several papers have looked at police bias since the Michael Brown shooting at Ferguson. Police may kill too many people, but the bias isn't racial. BlackOutDay2020

ebeth360 black lives matter black blocks don't

know your audience

While traditional media has spent decades being unhelpful.

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