‘You're so L.A.’: What lies behind tourists' perception of Angelenos

of $62,142 and 18% of the population living below the poverty line. Nearly half of the population identifies in census data as Hispanic or LatinoWhen people like Trenado’s partygoers describe something as “so L.A.,” they tend to have a more specific image in mind. It starts with the lifestyle, seen as ultra health-conscious but also glamorous and trendy, said Don Skeoch, chief marketing officer at Discover Los Angeles, the region’s tourism board.

Tied up with that image is a frequent — and off-base — assumption about what the average Angeleno does for a living. “People really expect everybody to be in showbiz in some capacity,” said Dara Mihaly, a general manager with the tour company ExperienceFirst. “When people get to L.A., and we’re actually showing them around the different neighborhoods, and they see how diverse it is, it’s kind of a surprise.

That’s why, if visitors see Angelenos that don’t fit into their preconceived notion of what people in L.A. are like, they may experience a sense of cognitive dissonance and seek to resolve it by deciding to believe the outliers are simply other travelers or workers who commute into the city, Puggelli said.

If there’s one impression of Angelenos shared by those visitors who have really taken the time to get to know the city and its people, it may be that they are, as a general rule, relatively easygoing.

They’re jealous.

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