You’re Not Ready For Kate Moss’s Skims Underwear Campaign

campaign was a no brainer for Kim Kardashian West. “Kate is THE fashion icon; she has a timeless influence that continues to define whole generations of culture and style,” says the businesswoman, whose shape-enhancing underwear has become a fashion pack favorite since it launched in 2018.

In the stripped-back photos, Moss, with her signature mussed-up hair and unrivaled pout, wears classic Skims pieces that Kardashian West says are “comfortable, versatile and designed for every body”. “We wanted to keep the focus on Kate – she is a force in her own right with such a strong presence, so we kept the set and background neutral to make sure that really came through,” explains the designer of the art direction.

skims Kate Moss fine as hell I swear

skims 🤨

skims Those small tattoos are cute

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skims ugh. the genes.

skims Why Kate? It will end like her beauty line.

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