Mattress maker ViscoSoft is relaxing its dress code as employees return to its Charlotte, N.C. headquarters in June. Instead of the button-down shirts and slacks that were the norm before the pandemic, staffers can now wear joggers, leggings and sweatshirts. “I told them no pajamas,” said Chief Executive Gabriel Dungan.
After more than a year of working from home, millions of Americans are heading back to the office—and they need new clothes. That offers a rare opportunity to retailers, who are trying to anticipate what their customers will now want to wear to work. Many brands are scaling back their production of suits, adding more stretch to their pants and using new phrases such as “workleisure.
The stakes are high, particularly for retailers that struggled during the pandemic. Brooks Brothers, J.Crew Group Inc., and J.C. Penney Co. all filed for bankruptcy and collectively closed hundreds of stores—in some cases permanently. Many others struggled to stay relevant as shoppers hunkered down. Gap Inc. closed more than 70 Banana Republic stores in 2020 and is closing more this year.
Some are now betting workers are ready for something different. As sales of work clothes surged at Banana Republic in recent weeks, the retailer didn’t promote the same pre-pandemic standard of blazers, skirts and suits. Instead it launched a new collection in April that pairs military shirts with dress slacks and hoodies with blazers. Chief brand officer Ana Andjelic calls it “hybrid dressing.”
Even Dockers, which helped spawn the concept of business casual, is adding more stretch to its classic chinos. “They look like khakis, but they feel more like sweatpants,” said Nick Rendic, the brand’s global head of design. “The pandemic taught us that we can wear whatever we want, but people still want to look good.”
nothing i hope
I wore football shorts to the office last week because I had a match after picking up my post. priorities are: 1. Be practically dressed 2. Be comfortable If one of the 3 coworkers who saw me has a problem, they can probably ring my manager, but I doubt it would matter.
The Religion before Allah is Islam (submission to His Will): Nor did the People of the Book dissent therefrom except through envy of each other, after knowledge had come to them. But if any deny the Signs of Allah, Allah is swift in calling to account. Quran.I invite you to Islam
Cancel dress code ✌
What good reason should the business dress code not come back? The idea that everything is going to change because of a pandemic is not based in reality and understanding human beings. They don't like change. And they're lazy. The roaring twenties will come next year.
This is seriously an article? These are the American issues you are covering? Insane.
நாம எல்லாரும் சினிமாவிலயா நடிக்கிறோம்? யாருக்காக யாரை திருப்திபடுத்த இந்த ஆடைகள்? எளிமையாக இருக்க எம்புட்டு ஆடை வேணும்?
wow
“Always spend. Never mend.” —Aldous Huxley’s Brave New World
Shorts and a tee
The clothes you have in your closet! This is such a merchant-driven society. Wear what you have and use the money you've presumably saved to pay off debt, and purchase money-generating assets.
NO IT DOES NOT STOP YOUR CAPITALIST BRAINWASHING
Actually, larger clothes
Just bought 2 new suits!!!
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