“This idea that one needs to change the way that they move or eat in preparation for summer is just unrealistic.”At the end of the day, media and advertisers are trying to sell a product. To us. The more we collectively reject their messaging, the more powerful our voices can be.
“We know that advertising is a powerful mechanism,” Wilkins said. “I would like to see media and ads continue to focus on bodies of all shapes and sizes, as this much better represents the society and world in which we live.
“Of course, there are people who will always want to dress conservatively regardless of size, but there’s a growing number of people in larger bodies who don’t want that. They want to have fun with fashion,” he continued. “Brands should really rework their narratives to offer everyone the same thing.”
Wilkins also pointed out that parents of small children should be mindful of how messaging around summer bodies might be reaching them, even at a young age. “This is a great opportunity for those of us who are parents to point out to our children ways that a particular commercial, for instance, might be contributing to a negative sense of self or is not representative of ‘real life,’” Wilkins said.With the lost summer of 2020 behind us, this year is all about making new memories.
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