Once they log their miles on Zwift, runners will unlock the in-game New Balance Run Club Kit for their virtual avatars and be entered into a drawing for the grand prize: a London race bib and a cash allowance of $1,500 to spend on the marathon weekend on April 26.
“Each year, competition to draw a place in the [London Marathon] gets harder and harder,” Eric Min, Zwift CEO and Co-Founder, said in a press release. “This is why we are so excited to be able to partner with New Balance and offer up a very rare opportunity. For the winner, it really will be a once in a lifetime event.”
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