Yellow Brings The Most Green: Colors That Boost A Vehicle’s Resale Value

... [+], black, white, gray, and silver paint jobs have dominated new-vehicle exteriors in the U.S. for over a decade. Sure, there are exceptions—BASF’s 2020-2021 Automotive Color Trends Report predicts the next hot hues will be a grey-like Dark Seltzer, a muted reddish-brown Redolent Red, and with blues catching the eyes of more car buyers these days, Abstraction Blue.

Still the colors most likely to blend into a crowded parking lot are still the ones favored most by new-vehicle buyers. KBB says White is the color of choice among 24.5 percent of all SUV buyers, 34.5 percent of minivans, 28 percent of pickup trucks, 31.75 percent of luxury cars, and 28 percent of sedans wagons, and hatchbacks. At the other end of the spectrum, 22 percent of coupe and convertible buyers prefer black.

While new-vehicle buyers will likely never lose money at trade-in time by originally choosing models painted in monochromatic variants, a recent study of over six million new and used car transactions conducted between 2017 and 2020 by the used-vehicle site found that a buyer’s color choice that bucks the trend can actually help boost a new vehicle’s return down the road.

“There’s a bit of a self-fulfilling prophecy going on here, with many consumers picking mainstream colors not because they like them, but because they assume everyone else does,” says iSeeCars executive analyst Karl Brauer. “This makes white, black, and silver appear to be in high demand, yet our analysis confirms that more obscure colors tend to hold their value better than common and popular colors.

The study determined that yellow cars tend to bring back the most bucks, depreciating an average 45.6 percent less than conservative colors after three years. Other standout shades in terms of resale value include bright-and cheerful shades of orange, green, red, and blue. We’re featuring the list of the 13 most prevalent colors and their average three-year rates of depreciation below.

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