Yú Parfums is a new concept in luxury fragrance shopping. Yú is created in chapters and allows fragrance-lovers to build a library of gender-neutral fragrances inspired by the natural world.
Each curated scent collection is delivered bi-monthly for £40 in a letterbox-friendly recyclable box. Each edition contains 3 x 10ml perfumes, one refillable atomiser and nine scent sticks. Memberships are available on a bi-monthly, 6, and 12 month basis. 100ml bottles of each fragrance will also be available on the Yú Parfums website for a limited period.
Edition I is a collection of three scents inspired by woodland with notes including cedarwood, moss, and pink pepper. Claire West, Brand Manager, said: ‘Collaborating with our team of Perfume Authors we have curated curious, yet bold fragrances influenced by memories and experiences. Each edition contains vegan and cruelty-free perfumes, created with the finest raw ingredients.”
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