WWD Honors: Miuccia Prada, John B. Fairchild Honor for Lifetime Achievement

Her lipstick-print skirt was paired with Elsa Schiaparelli’s matchstick-motif dress and a sequin Prada ensemble resembling fish scales was teamed with a projection of a Schiaparelli dress with a lobster motif at the Costume Institute’s “Schiaparelli and Prada: Impossible Conversations” exhibit back in 2012, shining the light on Prada’s quirky undertones and irony.

Despite her success, Prada has succeeded in remaining quite private. Reserved and press-shy, few personal details emerge — apart from, for example, her passion for vintage jewelry.

During an interview with WWD ahead of being recognized with WWD’s John B. Fairchild Honor for lifetime achievement, Prada, wearing a blue V-necked sweater over a white T-shirt and one of her signature pleated knee-length skirts in gray, didn’t hold back, responding quickly but thoughtfully to the questions, at times breaking up with a chuckle. Her inquisitive mind was reflected in her pensive responses.

WWD: What are the cornerstones of your style and those you would like to be recognized for? I read that you design what you personally like without thinking of the end customer, or of an ideal woman, disliking the concept of an icon. Does this still stand?Yes, it’s true, I don’t have icons, because in theory I like all women and I have always avoided clichés. An icon is the idea of something unreachable, beyond yourself. I have always dreamed of things that I can do.

WWD: The pandemic and an increasingly stronger attention to sustainability and the planet have challenged and questioned consumerism, the pace of fashion and the amount of clothes produced.

My husband and I are proactive, when we are interested, we get engaged. He likes boats, and he does not limit himself to only sponsor or watch them. The same with art, we don’t sponsor the exhibits, we created the Fondazione Prada. We dream of what we can try to do, as I said before. In the early days, everyone criticized me. [In 1990] WWD said my fashion was “The Flintstones Meet The Jetsons” as a negative critique. For me, it was a compliment, I loved it [smiling].

WWD: With Miu Miu, you have presented films for years, you have a screening theater at the Fondazione Prada, you have dressed many actors on the red carpet, and you recently created looks for

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