WTF is Digital Fashion?

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Struggling to make sense of Metaverse Fashion Week? Can’t work out whether to buy an NFT handbag? Here’s our definitive guide to all things digital fashion.

ideals. When you don’t have to worry about manufacturing a garment IRL, there’s more room not only to play with the very nature of designing but also who can wear the finished piece. After all, it doesn’t have to be fitted to a real body – or even, arguably, a human form.

Elsewhere, virtual showrooms and catwalk shows could go some way to mitigating the environmental impact of buyers and press having to get on a plane every few months to see shows . What it doesn’t seem to have cracked yet though is atmosphere.

 

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