Kwexclusive, Motor Vehicles, Passenger Cars, Automotive, Ownership Changes, Acquisitions/Mergers/Shareholdings, Marketing, Management Moves, Acquisitions/Mergers

Kwexclusive, Motor Vehicles

WSJ News Exclusive | Jeep-Owner Stellantis Is Open to Dropping Cherokee Name, CEO Says

The chief executive of Jeep’s owner said he is open to dropping the Cherokee name after recent criticism from the Native American tribe’s leadership

3/3/2021 10:45:00 PM

The chief executive of Jeep’s owner said he is open to dropping the Cherokee name after recent criticism from the Native American tribe’s leadership

CEO Carlos Tavares said the auto company is holding talks with the Cherokee Nation over use of the Native American tribe’s name in Jeep’s line of vehicles.

Updated March 3, 2021 2:54 pm ETThe head of Jeep’s owner said he is open to dropping the Cherokee name from vehicles after recent criticism from the Native American tribe’s leader.Carlos Tavares, chief executive officer of the recently formed Stellantis NV, said the company was engaged in dialogue with the Cherokee Nation over its use of the name. Jeep has two models, the Cherokee compact sport-utility vehicle and larger Grand Cherokee, that it sells in the U.S. and beyond.

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Asked in an interview if he would be willing to change the Jeep Cherokee’s name if pushed to do so, Mr. Tavares said, “We are ready to go to any point, up to the point where we decide with the appropriate people and with no intermediaries.”“At this stage, I don’t know if there is a real problem. But if there is one, well, of course we will solve it,” Mr. Tavares said, adding that he wasn’t personally involved in the talks.

Debate over the Cherokee name is among the issues facing Mr. Tavares, who took control of Stellantis when it wasof Fiat Chrysler Automobiles NV and Peugeot-maker PSA. In the interview Wednesday, Mr. Tavares also discussed whether to cut down on the company’s 14 brands, making Fiat plants more competitive and his plan to stick with China.

Read more: The Wall Street Journal »

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Maybe if you paid the Tribe each time a vehicle with that name is sold. I'm a fat-ass, red-headed, white boy. If ANY company called their WORST product that EXACT name after me and told me to personally 'DeAl wItH It' I would because I'm not offended my all. There is too much to deal with in everyday life to worry about this BS!

Get serious. That is ridiculous. Its just PC woke appeasement and pandering to a minority. Its a car companies model brand. We can always call it the Kozack, or the Celt, or the Anglo-Saxon or the 'Cultural Appropriation car of Racist America' On the other hand, such a nation should stop using casinos, it is not their legitimate way of life ... maybe they can raise buffalo.

... +++ ... Let's be real.. there's nothing offensive about it... the Cherokee nation just using current culture to blackmail Chrysler into coughing up some cash Yes, and just call it the Wagoneer. The fact that capitalism has ravaged BIPOC communities and pedestaled communities of privilege is insane.

Wouldn't it be better to pay the Cherokee tribes with some of the profits instead? This is the voice of many DVlottery winners (2017 to 2020) who have been DAMAGED by RACISM because of their religion under unjust P.P9645 MuslimBan PLEASE SUPPORT US🙏⚘. POTUS VP SecBlinken StateDept

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Winnebago watch out, they may be coming for you next! Nooo! the iron mule? El oh el !!!!

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