WSJ News Exclusive | Harley Plans for Fewer Models, Simpler Factories After Coronavirus Shutdown

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Harley-Davidson is reopening its factories this week at lower production rates and sending dealers a narrower range of motorcycles

Harley-Davidson Inc. is reopening its factories this week at lower production rates and sending dealers a narrower range of motorcycles, steering away from more expansive plans to stop a yearslong sales slide.

Milwaukee-based Harley’s U.S. assembly plants and most of its dealers closed in March as part of a nationwide effort to slow the spread of the new coronavirus. As many of the company’s 698 U.S. dealers were making plans to reopen, Harley’s director of product sales, Beth Truett, told them in a memo earlier this month...

 

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Yeah, Harleys stock is still in the tank. So it's time to cut back.

HüseyinAcarlıoğlu

Harley customer demographic consists of primarily boomers who are increasingly giving up riding die to age-related health issues. 'Easy Rider' is now 'Arm Chair Glider'

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