Wix vs. Shopify For E-commerce Businesses

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.ForbesAdvisor analyzed Wix and Shopify, looking at important features such as cost, e-commerce capabilities, customer support, ease of use and scalability. Each platform has its pros and cons, which we explain in depth in this review

**Shopify also offers a $9 plan called Shopify Lite that lets you add e-commerce functionality to existing websites with Buy Buttons; Shopify Lite is not a stand-alone website plan.

You can sell digital goods on both platforms, but you’re restricted to a 1 GB file size limit with Wix, while Shopify allows files of up to 5 GB. Shopify offers more real-time shipping options than Wix, but Wix offers more product options and variations. Wix does not charge transaction fees and neither does Shopify if you’re using Shopify Payments, but it charges 0.5% to 2% for other payment gateways.

Shopify is, and always has been, a tool to create online stores. Content features such as blogs and business description pages are available with Shopify, but they are not the platform’s key focus. Both Wix and Shopify are relatively easy to use. Shopify is easier if you’re building an online store, particularly if you plan to scale it. Wix is easier if you’re building a content-rich website that also offers basic e-commerce functions, such as collecting payment for services or selling a limited number of items.Wix offers a free plan as well as seven paid plans, plus customized enterprise plans. The free plan comes with limited features, contains Wix branding and is not e-commerce-enabled.

 

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Advisor Wix has a great and user friendly platform with competitive costs. However, my decision to use them was based on other factors too.

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