With ‘Mulan,’ Disney Tests Out Entirely New Early VOD Model

The company believes that the release of the action epic will help drive subscribers while serving as a valuable test case to determine how much of their hard-earned cash customers are willing to part with in order to watch a movie that was originally intended to debut exclusively in cinemas.

For now, Disney’s CEO Bob Chapek says “Mulan’s” big move isn’t reflective of a new business model for the company — even though it kind of is. Disney may be signaling to exhibitors that it’s not turning its back on cinemas and that it will respect their ability to have exclusive access to the studio’s content, but Chapek wouldn’t be so interested in testing the waters if the possibility didn’t exist that the studio would dive back into streaming with some other oft-delayed theatrical release. There’s plenty to pick from on that score. Disney has shelved a number of buzzy titles since the pandemic shuttered theaters.

Disney’s decision to mix things up with “Mulan” comes just days after AMC Theatres and Universal stunned investors when they announced thatthat would enable some movies to debut their film on home entertainment platforms within 17 days of their theatrical debut. The two companies hailed the move as an important evolution in film distribution, but other chains such as Regal and Cinemark were cool to the new model.

You supported police brutality. You supported China’s oppression of Hong Kong freedom. Do you think being a slave of China = best versions of ourselves ?

She did such a good job. Mulan was an amazing movie.

😍😍😍mulan👏👏👏 I like her answer

yeah,. she was super loyal to motherland China when she came out and spoke against Hong Kong's fight for freedom

'Loyal' to CCP? Yifei Liu supports PoliceBrutality! She never stand up against HumanRightsViolations, where is her 'braveness'? Pls StandWithHongKong StandwithUyghurs BoycottMulan

Mulan

OH NO! I want to see Mulan in theaters!

BoycottMulan. Bad enough the lead supports brutal suppression of civil rights, but leveraging a premium paid subscription streaming platform to demand theater pricing for VOD at home seems greedy af.

The leading actress supports police brutality, which is completely against the theme of Mulan about fighting against tyranny. BoycottMulan

boycottMulan

FrancesWangTV

BoycottMulan

It doesn't say it will be moving to the subscription eventually.

They’re going to regret doing this. It makes them look greedy and most people won’t pay that much money to see one movie on a small screen at home.

BoycottMulan

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Disney to release 'Mulan' on Disney+, launch new streaming offeringWalt Disney Co. undefined plans to sell access to its long delayed 'Mulan' live-action movie through Disney+ for $29.99, a new approach to that streaming... I hope netflix made a good story & animation from many country in Asia. So many beautiful stories & legend in Asia, like 'Ande Ande Lumut', 'Nagini the Prince of Dragon' & 'Ken Dedes' from Indonesia 🇮🇩 Me & my family loves animations DIS can’t wait any more....to start make money
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‘Mulan’ Madness: With A Potential Disney+ Windfall, Will Studio Still Need Movie Theaters?Right now Universal and AMC are looking like saints in the exhibition business after taking a kicking in the teeth by rival circuits for their controversial deal last week to crunch the theatrical … Nope. They have all the money in the world drisraelluna leave it to DR Cox to write a Disney rah-rah piece like this. Yes
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'Mulan' Heads for Disney+ in the U.S. and Other Select Countries at Premium PriceCustomers of the streaming service can pay $29.99 to watch the live-action epic in select markets. Not paying extra for a movie on a service I'm already paying for. So sad this had to happen 😔😔 NO
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'Mulan' Reboot Will Premiere on Disney Plus in September for $30Disney’s live-action 'Mulan' won't be coming to theaters anytime soon but it will go straight to streaming (if you shell out an extra $29.99) Disney now streaming for an additional $29.99 on top of your currently held Disney+ subscription DisneyPlus Disney Mulan BlackWidow It is opening in USA theaters that are or will be open - your headline is a misleading lie Damn :( we needed an Asian warrior queen movie to destroy the box office but ig nah... anyways safety first ❤️
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‘Mulan’ to Skip Theaters for Disney Plus Premium DebutIn another major blow to movie theaters, Disney announced “Mulan” will forgo its planned theatrical release. Instead, the live-action remake is premiering on Disney Plus on Sept. 4 for … MulanforTheaters anyways free hong kong MulanforTheaters
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Live-action 'Mulan' is heading to Disney+ in September – but there's a catch'Mulan' marks the first time Disney+ has charged extra to subscribers for a new release. The price point ($29.99) is steep, considering that other theatrical releases hitting streaming platforms typically rent for $14.99 to $19.99. Text me if you wanna hookup with me Way too steep a price; as a consumer I hope this fails else other studios will embark on similar prices behind pay walls No one is gonna pay 30 bucks to rent a Mulan movie with no Mushu...
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