The key difference: Joyride’s app wasn’t home to just one trivia show, but multiple shows around topics like music, dating, fandom, and yes, trivia, all produced in the company’s Santa Monica studio. “Our focus was on building a platform,” said Kiwi CEO Omar Siddiqui.
In conjunction with that launch, Joyride also started a partner program, which is currently available on an invitation basis to more successful community broadcasters. Some of these partner broadcasters are already making hundreds of dollars a day from their broadcasts, according to a company spokesperson.
That’s a strategy that worked well for Kiwi when it developed free-to-play mobile games, but it’s also one that can backfire when users find themselves inadvertently caught in the subscription funnel. Already, Joyride’s app store listings feature numerous reviews of consumers complaining about charges.
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