With Chicken Under Its Belt, McDonald’s Moves On To McPlant

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The McDonald's launch that everyone is really waiting for will be McPlant. But questions remain about its plan.

— for plant-based, lettuce and tomato — in Canada in 2019, before quietly discontinuing it last year.

A bean burger seems a little different than the formula that is in Beyond Meat’s typical patty, which is made from aWhenever McPlant arrives, McDonald’s will have some catching up to do with other fast food competitors as well as fast casual and many independent restaurants. And, it also remains to be seen if McDonald’s will follow its chicken strategy and offer the McPlant with different toppings.

A price in that range would put a plant-based burger into a premium category, where McDonald’s has not had that much success., which were supposed to compete with Shake Shack and Wendy’s. But franchisees and customers complained that the burgers were slowing down drive-thru lines and causing waits inside.How big will it be?

Burger King and White Castle may have already answered this question, however, Their plant-based patties are essentially swap-ins for similar sized meat.Young, environmentally conscious customers seem to be the natural audience for a plant-based patty.

 

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Nice, more obesity and diabetes

Mcyuk!

snack wrap

Mc No

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