Will Your Delulu Actually Come Trululu?

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There’s more to the delululu aka 'delusional' trend than TikTok fame. Here, we unpack the science behind delusional thinking, how it's gone viral, and why a little delululu might not be such a bad thing.

Madeline Hirsch is the News Director for InStyle. She has worked in beauty and fashion for the past seven years and has been with InStyle since 2022.It’s a fairytale as old as time: Girl meets boy. Boy dumps girl. Girl gets delusional and ends up Valedictorian of Harvard Law School.as less of a movie and more of a pop culture parable. Beneath the endlessly quotable lines , enviable costumes , and the Jennifer Coolidge of it all lies a timeless story about the power of self-belief.

Turns out, delululu has legs, and today, self-delusion as self-improvement is less of a hashtag and more of a mandate. Scroll the “For You” page, and you’ll find advice about how to delulu your crush into your boyfriend, besties documenting their mutually assured delusion, and an embarrassment of half-ironic, half-earnest wordplay about delulu making dreams come trululu. In short, unlike most other blink-and-you’ll-miss-it trends on the app, delulu is still going strong.

Positive thinking is seeing the glass half full. Being delusional is believing that you control the faucet. — Harry Hill “Joyfully delulu public figures are just dreamers who have a good sense of self-deprecating humor,” says Xie Xie. “Delulu TikTok content is entertaining self-deprecation, consumed by a social media dream generation of Millennials and Gen Z-ers, it's like moths to a flame.”“delusional vibes, Harry,” delulu is a sort of umbrella term under which manifestation, positivity, and visualization can live. “Positive thinking is seeing the glass half full.

 

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