Wilford Brimley, Face of Quaker Oats & Diabetes Campaigns, Dead at 85

Brimley was a staple in the health and food ad space for years.

8/2/2020 6:05:00 AM

Wilford Brimley, Face of Quaker Oats & Diabetes Campaigns, Dead at 85

Brimley was a staple in the health and food ad space for years.

Wilford Brimley-- an iconic actor who was the face of Quaker Oats for years, as well as a spokesperson for diabetes education -- has died ... a rep tells TMZ.We're told Brimley passed away Saturday morning at his home in Utah. Sources with direct knowledge of Wilford's health tell us he was in an ICU wing of a hospital on dialysis, and very sick for days.

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Wilford had a lengthy career on camera, dating back to the 1970s with over 70 acting credits. He's perhaps most known for roles in cult classic films like"Cocoon,""The Natural,""The Thing,""Hard Target," and countless other memorable on-screen appearances, big and small.

Brimley started out as mostly a TV actor, landing one-time roles on TV series like"How the West Was Won," 'Kung Fu,'"The Oregon Trail," and then eventually ... a recurring part on"The Waltons." He went on to star in a bunch of TV movies, such as"The Wild Wild West Revisited,""Amber Waves,""Roughnecks,""Rodeo Girl," 'The Big Black Pill,' and so on.

In the '80s, he started breaking out into more traditional films, appearing in flicks like"High Road to China,""10 to Midnight,""Tough Enough,""Jackals,""End of the Line," and a bunch of other B-movies where he'd often play an authority figure or a grandfatherly figure with his deep, comforting Southern accent. One of the best character actors without a doubt.

He went on to star in countless other movies and shows, notably on"Our House," in which he starred in over 40 episodes, as well one-off appearances in hit series like"Walker, Texas Ranger,""Seinfeld," and so many others.Folks might remember Wilford more for commercials though over the years -- specifically, his campaigns with Quaker Oats through the '80s and '90s, and maybe even more memorable ... his classic diabetes ads for Liberty Medical -- which was often spoofed, but also beloved.

Wilford was diagnosed with diabetes mellitus in 1979, and managed the disease ever since then -- obviously, he was very open about it. The American Diabetes Association honored him for his lifetime of advocacy in 2008.A rep for Wilford tells TMZ, one of his favorite quotes was from a sign at a blacksmith's shop. It read,"There is nothing made, sold, or done that can't be made, sold, or done cheaper. If price is your only concern, please do business with my competitor."

He's survived by his wife, Read more: TMZ »

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I remember him from the commercials. So, so sad. He will be missed. And by the way-I love oatmeal, especially the apples and cinnamon! diabeetus Rip I remember him in the Cocoon films x RIP 😘 😞 RIP Loved his character in The Natural. As the son of a diabetic mother (whose sister and mother were diabetic as well), I appreciated his work with the American Diabetes Association. He was also a U. S. Marine. Rest in Peace, Mr. Brimley.

His family and friends are in my thoughts and prayers. So sorry to hear this. He was a good actor. I feel like I should go eat some Quaker oatmeal... QStorm1111 🙏🙏🙏 and the frensh guy in hard target What a great actor! Loved him in The Natural 💗 RIP Wilford Brimley and Robert Redford in “The Natural”. Best baseball movie ever!! R.I.P. Sir!!

I feel as if he has been 85 for the last 15 years. In other words.. I am surprised he was only 85. Always liked him, A good guy. Diabetas I liked this scene. The Firm (1993) He was 58 Rest in peace My favorite movie of his was The Natural but my favorite quote was from the Firm 'What do I look like, an effing night watchman'

Rip WilfredBrimley I remember seeing his commercial 📺🎬📽🎞 and I use to call him the oatmealman 🥣🤣🤣...thanks for the memories 🙏🙏🙏 I hope it wasn’t the oatmeal 😳 Was it that got damn DIABEEETUS!!!!!!!! Freaking 2020 man.... Cocoon what a movie NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

He died again Rest In Peace Wiliford. 🙏🙏🙏🙏🙏🙏🙏 This guy was more than that but this is TMZ 😥 I'm sad as hell 😪 😢😢😢😢 Sad. He was a great man! His career was much bigger than being the 'face of Quaker Oats,' which he wasn't. Brimley deserved better from you, TMZ. Very sad day. I also loved him in Remo Williams with Fred Ward.

Great Actor wonderful recognised voice enjoy heaven! How dafuq was he only 85? RIP Wiford Brimley. I remember you from so many movies, most notably Cocoon. Now who is going to talk to me about diabetes? Damn, damage365Radio. He will be missed… SeanG45 noooo I was hoping he'd be the next James Bond after Daniel Craig retires. :(

Well, you left before it gets awful (old age)....you gave us lots of joy, Rest In Peace! That makes me very unhappy. RIP Wilford. “Check it often.......” He die-of-beeties Took his time My heart goes out to his family Was this the guy that said “Diyabedis” during the price is right commercials? Condolences to the family.He was great on TV.

He lived a long life with diabetes Was it diabetus? I know, I know! I couldn’t resist. RIP Wilford! WOOOAAHH BRIM WITH NO LIFE WOOOAAHH LIFE WITH NO BRIM KOCOMaggie ☹️😥 RIP Marine 🇺🇸 SemperFi The diabeetus guy I'm going to hell for this, but is it Diabetes or Diabeetus Wilford Brimley thinks otherwise...

R.I.P. my condolences to his family and friends and I am praying for his family in their time of Need!!! I loved WilfordBrimley So sorry to hear of his death. RIP Wilford, we will miss you. was it diabetes? Very sad OriginalMXB carsenonair May He Rest in Peace Apparently I’m related to you. RIP R.I.P 🙁 MatthewHimel RadioAgaz i swear he looked liked he was 85 since 1985 therefore he was at least 120 years old.

Wow Rest In Peace RIP So sorry 😐 RIP good sir RIP Rest in paradise Wilford Brimley. Now you can have the grape nuts you want.😪 I guess those oats served him well. RobertMcAlpine1 Best granddaddy ever 🙏❤️ Awesome in “The Natural” rest in peace 😧😧😧🙏🏼🙏🏼🙏🏼🙏🏼 This is the diabetes guy innit? Eww he’s the Quaker oat guy

Damn F Solid PI in the firm as well. 80s movie GOAT 2020 just never stop 🙄 We watched “Our House” religiously around here.....RIP Wilford! 🐐 AndrewYang Nice long life ! RIP young king ! Whelp RIP 🕯️ Gone too soon..RIP i thought he was already dead for many years! Shocking Damn! For real this time? Are we sure?

RIP Blair in The Thing. R.I.P. WilfordBrimley 😥 I still remember him in Sydney pollack movie “The Firm” 😷🙏 Who else knew him from “our house”? 🤔 AndrewYang Quaker Oats is GMO Wheat. The wort thing you can eat. How did TMZ report this? It has nothing to do with black propaganda. The diabetes finally got him

His Seinfeld performance was a classic👍 RIP He's 23 in this pic. Awwww so sad to hear that! May he R.I.P. with our lord and savior up in Paradise 🙏🏼🙏🏼🙏🏼 😢 😢 Hilluminatii WHAT THE FUCK Oh shit not the diabetes dude ! Rip Always liked Wilford. RIP. Condolences to the family. He brought lots of enjoyment to a lot of people.

RIP 'We'll never get old, and we'll never die' RIP Wilford 'Diabeetus' Brimley Hopefully wasn’t from “”Die beetas” he always warned us about. YourOpinionBad No!!!!! El_Torres625 Wasnt he an old guy 50 years ago? Rest in peace. Damn COVID took another one. RIP RIP RIP Wilford Brimley !! My thoughts & prayers are with you , your family & friends at this time . You will never be forgotten . Thank you for the wonderful legacy you left behind . I will miss you . Godspeed😢🙏🏼😇🕊️🌹

Diabeetus We all blame MauLer93. RIP joshdahlman putting the DIE on diabetes. He was lucky to make a simple easy living! Rip It Was Diabeetis! TesseractUnfold Diabeetus PARISDENNARD Wait. So he was only 50 when he made cocoon Seriously ChrisPineNetwrk 'Wilford Brimley Wilford Brimley' Rip My Wilford Brimley mourns the loss of his namesake.

Rip to the goat Wilford looks healthier dead than POSOTUS alive. ok He was great in the Firm. 🙏 Rest I’m peace Rest In Peace Legend This how I know him RIP RIP to him for some reason the other day i thought about this man dying. I even put the FIRM on to watch cruise and this dude came to mind. He was an underrated actor as well I hope he lives a beautiful life in heaven.

memeings 😢 For me he’ll always be the crooked attorney in The Firm. Fine actor. As fine a man, I hope. RIP 🙏🏽 Whenever I see him, I think “check your blood sugar, & check it often.” I used to go Trick or Treating at his house on Halloween (he lived in my neighborhood). And he always passed out granola bars!! 💕

Rest in peace to the man. You cured diabetes. I loved him in the movie In & Out. Rest in peace, Wilford 😢💜 Godspeed Wilford Wow! I mean you're a tabloid; I get it, but could you be a tad more humanly? Here's an idea... I liked when he interrupted the BS to proclaim that Jack Lemmon was a HEE-ROW in The China Syndrome.

Rest well, Mr. Brimley. AndrewYang The Natural with Robert Redford, he was amazing Aww he was such a great actor. One of my faves! Rip Wilford. ❤️ a loss - He was a great character actor He’s the face of oldest man ever forever He's guarding Heaven's gates, now. Semper Fi, Marine. Of diabetes? Another movie great is gone in 2020 loved him in cocoon

😞😓😭 He's been playing the roll of an 85 year old for the past 40 years.. Wilford Brimley made out of sugar on my oatmeal is the greatest tribute I could think of RIPWilfordBrimley NewsGuyGreg He was awesome in The Firm! Loved that movie.. he was head of security... I’ve never seen cocoon as most of you mentioned he was good in, have to go watch it. RIP Wilford, thanks for the great acting you left us to remember you by.

theblerdgurl I love that show he did with Diedra Hall Who else thought Wilford was 85 years old when he was in Cocoon in 1985 Rip... and it was pronounced Dia-beetus.... ❤️🙏🙏 RIP🌹 Didn't even mention The Firm. He was one of the great character actors of our time. Rip to him The ridiculous headline is OK. In twenty years Harvey Levin will be mistaken for Harvey Weinstein when he croaks.

Someone please tell me that Sam Elliott is still with us. We cannot lose two the best voices, and mustaches of the past 40 years, on the same day. This guy was great in good work like Cocoon but also great in bad work such as the High Road to China. RIP Wilford Brinley Diabettus ☹️ TyWalker716 Oh wow Oh I'm so sorry to hear that.

This guy had been old a very long time. RIP. Rest in peace Wilford. He was one of my moms favorites ... and she too ate the oats. AndrewYang Rest is peace you wonderful guy! God bless, mattcolville CandaceTX I am over 2020. Big time. Racist RIP R.I.P. Always enjoyed watching him. I wonder if he died of diabetic complications?

Can anyone find a photo of wilford brimley from before 1980? I disrespect but I thought he died ages ago. Condolences to the families MauLer93 MerkDEnglis Happy now? A real sad day! Of this gentle giant of a man thank you for all the beautiful memories rest in peace! 🙏🏻 AndrewYang Bad ass villain AndrewYang What’s sad is, apparently both he and the American people don’t realize, eating grains is one of the major causes of diabetes.

So, Wilfred Brimley was only 50 when he starred in Cocoon? Blimey, I'm 50 now, suddenly I feel really really old :-) I think star of Cocoon and The Thing would have been a better headline, just my thought. Great in The Thing. I wonder what killed him... AndrewYang 85 is pretty good for having the ‘beetus.

He was only 85? That means he was only 50 when he was in the movie Cocoon, about a bunch of old senior citizens. That’s crazy. AndrewYang Died of beetus. AndrewYang Sad times Memory Eternal ❤️ RIP a beloved actor. Loved him in In and Out. 🙏🙏🙏 Loved him as the Post Master General on Seinfeld. AndrewYang

His life mattered to me. Is that the best summary of his career? Would they describe RobLowe as “Atkins bar pitchman”? Wilford Brimley, Rip Taylor, Carrie Fisher, and Debbie Reynolds all sat at a table with my aunt in a roast for Debbie's honor. I would love to have been there. RIPWilfordBrimley All the good ones are leaving us. 😢🙏🏻❤️

Oh, so sad. RIP. This is the headline you get when idiots helm the ship He was great in 'In & Out', too. Great character actor. Condolences to his family. AndrewYang (Murmors “diabedes” in Wilford Brimley voice one last time) AndrewYang Great country singer, too. Love his stuff Cocoon FTW RIPWilfordBrimley

AndrewYang spacebarbroke1 Hopefully he’s at heavens salad bar right now! If you actually get this reference, you’re a legend. Coronavirus. AndrewYang Damn they really summed up his career as the Quaker Oats and diabetes spokesmen 🙁 Aw man! rip 😥 noooooo. he was so funny on here and seemed like a good guy. RIP

JohnSaunders18 For whatever reason I thought he died years ago... 😪Loved him RIP. Prayers to his family🙏🏻 🙏🏼 AndrewYang Best role was in Cocoon GOD bless his soul... RIP. Considering his diabeetus (which has a pretty dramatic impact on life expectancy) he lived a long and full life. AndrewYang Icon 🙏

AndrewYang Face of Quaker Oats!? AndrewYang RIP AndrewYang Diabetus I loved him in so many movies, but especially Cocoon. RIP. Have enjoyed your career. AndrewYang Incredible voice. AndrewYang 😟 RIP AndrewYang NOOOOOOOOOOOOOOOO AndrewYang Dammit all 🙏🙏❤️ I thought he already died in the 90's... melody_mcgowan Played an excellent baddy

Remember the movie cocoon He was a great man but the irony of diabetes causing oatmeal commercials is sad I hope you waited for the family to find out first..not like the last time...your whole team is whack. Where the hell am I going to get my advice on breakfast cereals that keep me regular and are low in sugar, which is good for my diabetes? RIPWilfordBrimley

I'm here for the 'diabeetus' comments He will be missed. I liked him in everything. He was a great actor. My deepest condolence to the family. May he ride the winds. A share the skies. With all the great's before him. One of his fan's. With love and respect. Richard Complications from diabeetus? 😢 That’s a cheap and insulting summary of Brimley’s career.

As many movies as he did, you can only mention Quaker Oats and diabetes? tabloidjournalism 2020 needs to end My brother who looked just like Brimley died in April. Both in their 80s. Both now gone. RIP 🇺🇸 JayBauman1 redlettermedia the bop of the summer “move ya hips” is available on all platforms Kevmath Great character actor, like Pat Hingle with a mustache. Peace to all who know him.🕊

JackMCarey1 RIP Wilford. Brimley’s younger than Clint Eastwood. And he outlived Hume Cronyn & Don Ameche. RIP old man!! great actor He was great in The Firm “Its my job to worry about things nobody should worry about” The cowboy rides away....Rest In Peace dear brother! I thought he had already died, he must've been on a blacklist to be ignored all these years until his death...cue all the sycophants I remember him from the show 'Our House'

RIP, I always enjoyed his roles. Loved him as the Dad in In and Out 😊 An amazing actor who seemed to live a truly modest, but interesting life. RIP Mr. Brimley OMG...Why did I think he had died already? .Blue steel. Cat couldn't scratch it. lost boys I had thought he had already passed like some years ago and just finding out he's actually gone is 😥

Hard Target with Van Damme as his uncle Omg I'm so sorry for his family's loss he was an amazing man who I will remember as a great actor and spokesperson for this disease because my grandmother had and so did my mom and now they are both gone and I miss them every day!!!! Let me guess the cause Play a very good part in THE FIRM! He was a great actor!

Sad... Diabeetus finally got em Quaker oats fed people radiation on purpose Cocoon was a lie! RIPWilfordBrimley Well, looks like I might just have to make it a John Carpenter's The Thing movie night. You spelled Diabeetus wrong! WTF 2020!!! Let's not forget Postmaster General May his Soul be Blessed 🙏❤️😇 Great Actor. Loved him play the villain role in 'The Firm' RIP

This is why 2020 needs to end Damn😕 Only 85?!?! I'd thought he'd be older than that. 😬😬😬😬 evankunkel14 ❤️ No joke, I will always remember him as Blair from John Carpenter's The Thing more than anything else.... 85 or 86 I thought he died and was 85, twenty years ago. I remember meeting you!! RIPWilfordBrimley

Di-uh-beet-us RIP You had one job! Damn you quakeroats 😠 😡 😠 JudeFHey Noooooooooooooooooooo 😢😢😢 2020 can suck it. I’ll miss that dude. Prayers to his family. R.I.P. legend RIP king Is it bad that I immediately thought of you two, and Wilford Brimely shoes? Stephen_Georg alexforsythe danpetersdesign darn 2020

Kristyannasmom He's one of those who you assume 'Wow, I thought they were already gone.' You know, like Olivia de Haviland or Ruth Ginsburg. Are you sure this story isn't from 25 years ago? The quintessential old fart. RizzShow KaitLouiseWalsh How sad Rest In Peace That’s so sad 😞 R.I.P. DEAR SIR! CONDOLENCES to you family and friends...💞🙏🏼😢🇺🇸

He was in the Pelican Brief as Security in the law firm with Tom Cruise. Rest in peace legend and thank you for entertaining us all these years. RIP. Walter Brimley Condolences to the family and friends of Wilford Brimley And you're the best goddamned hitter I ever saw. ~ The Natural (1984) I think they forgot a '1' in front of the '85'.

RIP Wilford Brimley ... 'Well, you're better than any player I ever had. And you're the best Goddamn hitter I ever saw. Suit up.' - NY Knights manager Pop Fisher I always enjoyed him as an actor (and even as a commercial spokesperson). He came across as everyone's kindly Grandpa. RIP, Mr. Brimley. RIP ! You kicked Diabeetus ass for a loooooooong time!

Every time I hear someone say dya beetus, I think of him. Godspeed, Wilfred. 2020 suuuuuuuuuuuuuuuucks. Was it diabeetus? Oh man. RIP Diabetes one time for my man Dead on 8/1 🤣😂🤣😂 ritual bullshit gematria This totally sucks. I loved this dude. RIP Wilford Brimley . RIP a great actor and a wonderful human being. His work in 'Absence of Malice' was what made the film.

CompoundBoss looks like Liberty will need a new spokesman. Have anyone on staff there? Legends never die-a-beetus Didn’t he die already years ago? Sadly, he'd been dealing with diabetes for years. RIP Wilford Brimley, you're body of work is eternal. Cocoon is still one of my favorite movies. Let's not forget he was also an accomplished actor who had an entire career long before the Quaker oats and diabetes thing.

Wait, I thought he died years ago! Damn... NOOOOOOOOOO FUCK 🤔 Legend. Period. RIP. Heart break. Loved Cocoon He was great as the grandfather in “Our House” great actor , show him more respect TMZ Don’t forget these, too. I enjoyed his acting. High Road to China, The Natural, Cocoon, Our House, The Firm, Last of the Dogmen, and many more.

Chiz98 Thought he died 39 yrs ago jessejayyMs Its_ManRay RIP to one of the greatest character actors of all time. Loved his work...RIP. whOmegalul Why couldn’t it have been Trump? My childhood would not be the same without him!! Ourhouse Let me guess, Covid-19 Gonna eat a bowl of oats in his honor 🥣 Post master general

Already dead give it up damn Absence of Malice, he stole the show. The Natural, The Firm. Great character actor. jpalmiotti That man has been 85 for 40 years BillCapHill Diabetus? May he RIP. Always a fan of his... Sad. 😭 I loved that guy! R.I.P. That sucks to wake up to. The TV show “our house” was the best. So sad to see this news 😭

RIP :( the diabetes finally got him Rip ArsonArtist Good innings 😁 RIP Nobody played crotchety like Wilford Brimley. RIP Sir Bromley This guy was everything when I was younger. His voice made me listen. NO DAMMIT wethepeople 🌎 i pray for his family comfort hugs ...wilford live great life obadiahradiou sad news obi

georgeegirl Cocoon. That's what I'll remember him for. He better have died of goddamn diabetes, or I want my fucking money back He looked like my grandfather. Every time I saw him in a movie, it brought back memories. rip Face of what? This guy was muthafucking Dr. Blair in John Carpenter’s “The Thing” and there his legacy is eternal. RIP king Fuck yo oats and yo diabeetus

He was only 85? How old was he in the Natural or Cocoon? He never seemed to age. Dude was a legend. RIP. RIP. Unfortunately the oats didn’t help his diabeetus. KenDBerryMD RIPWilfordBrimley I remember him from 80's TV shows. He was great in 'Our House' with Shannon Doherty, Dedre Hall, and Chad Allen. The show didn't last long, but I liked it. And who can forget the Quaker Oats commercials. There was just something about his style and mannerisms. RIP Wilford. 😥

DIABEETISH? Why do we care The Natural. Also, his small but memorable role in The Electric Horseman loom large in my mind. A good man - we’ll miss you, Mr. Brimley! RIP. ❤️ “Good night John boy”.. Man I thought he was 85 in 85 Not gonna lie, I thought he died about 10 years ago... _; okfor1 another Covid victim?

diabeetus 2020, haven’t you done enough now. I hate you. You had to take WilfordBrimley as well. Why wasn't his face removed like how they removed Aunt Jemima's face? 😞😞😞😞💗💗💗💗 Heute Früh sehe ich einen Film mit Ihm, in dem er gestorben ist. Während des Filmes sehe ich mir seine Biografie an, & sehe das er Gestern gestorben ist! Wie surreal ist dies bitte ? ! R.I.P. Wilford !

I get paid to be suspicious when there’s nothing to be suspicious about… Condolences. Very sad day, he was such a great man. Xo I loved this guys performances. Rest in peace, Wilford. I thought that everything with you was okay because you were still tweeting like usual up until recently. Can there stop being deaths in 2020. Jesus. Everyday

Every acting performance he gave was first rate. He was always entertaining. Always professional. I loved his talent. He is already missed. May “Cocoon” be a real place for him and his co stars Don Ameche, Maureen Stapleton, Gwen Verdon, Jessica Tandy, Hume Cronyn.❤️❤️❤️❤️❤️❤️❤️ Cocoon is one of the most beautiful films ever made. It is high time we made more films about the lives of older played by older actors 💖

my sincere heartfelt condolences to the Gentleman's family and friends. RIP . I will most fondly remember Wilford Brimley for the way he said 'Diabetes' in those commercials! visitJanet He was a good actor, he was in The Natural and also Remo Williams movies among others. GoonerKal He was in “The Firm” with Tom Cruise.

KrisKetzKMBC bobfescoe Collette_AZ Amazing Actor , Amazing Career , May he Rest In Peace ... again? Rip to the GOD Beetus!! 😪 Die’abeeetus? 😥 The 'diabetus' guy! RIP A great loss he starred in both Cocoon films , great actor ! 🙌🙌🙌 Not that anyone would remeber much, but he was the star in the long forgotten Star Wars tv Films the Ewok Adventures: The Battle for Endor. A film that was very much my childhood. Fly high Wilford Brimley

Wow I thought he died 20 years ago havent seen him. Always loved him my favorite roles of his were Cocoon 1 and 2 yes I liked part 2 and The firm with tomcruise Grandpa / Gus in “Our House!” RIP Watch Clark He will be missed!! NO! No!!!! A Great Actor. RIP Im here for the memes 😢 No!!! He stars in one of my favourite films, The Thing. Great actor and a legend. RIP Wilford.

ginnygf ☹️I love that guy!😔😢 He’d been dealing with diabetes years. RIP. I was always interested in the fact he once worked as a bodyguard for Howard Hughes. Must have seen some stuff Did he die of diabeetus MauLer93 May he rest in peace...or...Maybe he is alive and well on another planet! God bless! 💐💐💐😢

RIP Gus.... a Golden Oldie..... Rest in peace How long was Wilfred 85 ? I honestly thought he was that old in the early 90’s My condolences to him and his family. Ok, RealWilfordB was one of the old guys in 1985’s Cocoon. How in the hell did he make it to 2020. legend Suffolkspine wait i thought that was diabeetus man?

So good in Cocoon. Rest in peace Mr. Brimley. RIP 💔 ❤️ He warned us all in the Thing It will from Covid. I’m sure. He had Covid Rip mr bremly , I remember you on tv a lot as a child , I thought he died ten years ago. I feel bad thinking he had passed before Sending prayers and love to his family 🙏🏼❤️ alexcooper81 I will always remember him for his performance in The Thing. A classic film with a great actor. R.I.P. Wilford

Pop Fisher to Roy Hobbs: “Look at this guy. We don’t need no middle age rookies.” RIP marymiller418 😥 redlettermedia BlakeChaplin I loved him skelton_pete sad day Rest In Peace 😔 I admit I don’t think I know him from any of his films - but I remember seeing him every day in those commercials, you know the ones. 😋 when I was little and watching morning game shows. In a way that in itself is an early childhood memory for me

Right up there with Walter Cronkite as a voice, a face, and someone you could always trust When he looked you in the eye and talked about doing things the 'right' way no further explanation was ever needed. Condolences to the family and close friends, and sadness for all of us Didn’t he die 15 years ago?

RiP Wilfred Brimley His performance in Absence Of Malace was stellar! What a talent! Rest In Peace. Sad!!!! TranmereFan ☹️ RIP Mr Diabetus You call that a headline? Talk about utter shite.. some Entertainment news network you are.. Wilford Brimley had a long, distinguished career as an actor among actors

He was amazing as the voice of the navigator Great actor! fraziermlf we just watched him in TheFirm a few weeks ago. RIPWilfordBrimley Great in Absent of Malice, with Newman. Thoughts and prayers to his families 🙏🏽♥️ Diabetes will forever be known as 'Diabeetus'.. Rest in peace sir 2020 can go eat a big shit burger

'They won't have grandsons, and they won't have baseball games, and they won't have hotdogs or that kinda stuff. And I'm gunna missum. I wonder if they'll have fishin' holes there. Wish I could get a bite. If I could just catch one more great big fish.' Godspeed Mr. Brimley Diabeetus Wow I thought he was about that old 30 years ago on that show 'Our house.' RIP

Godlikestatus1 RIP. Always the nice old grandpa. the DIABEETUS must have finally won the fight. KalebPrime RIP also 'face of quaker oats'...what?! Aww. He was like the grandfather every kid wanted. Actor RIP 🙏🏾🙏🏾🙏🏾🙏🏾 Gen Xers knew him as Gus from Our House. Underrated show. I just knew the dude as the Walker Texas Ranger guy. Sad to see him go.

AdultnamedRob Dayum!! He lived a very long time !!! 🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽HIS SOUL We lost a legend today.. I remember Wilford Brimley from Hard Target as Uncle Douvee. Now he’s really in a place where he’ll never grow old and he won’t ever die. RIP Mr. Brimley.🌷 Also a gay icon, in bear/chub community

Rip to the man who made me question if I had Diabeetus or not rip Brimley KalebPrime MauLer93 I thought he died years ago. FAKE NEWS RIP legend 🤠 Nooo not diabeetus man!!! RIP Wilford, you were a legend. willmenaker RIP R.I.P.🙏🏽🙏🏽❤️❤️ 😔 Sorry to hear that, but I thought he was already dead. And thought he was 85 30 years ago.

Was it from diabetes tho? That’s the real question I'm eating oatmeal right now bruh 😭 Wilford Brimley was amazing in every role he played. I did a Conte crayon study of him once because he had such an interesting face. RIP Innil lillahi wa inna ilahe raajaoon Uhm... am I the only one who thought he'd died years ago?

InYourFaceRadio Excellent interview in '06 What an honor RIP ... Wilford Brinkley 🌹 85!... that oatmeal works! RIP And Cocoon RIP and God's Peace, Mr. Brimley!! You were like the grandfather I never had...and the character actor I have ALWAYS aspired to be!!! I Love You, man!!🙏🙏😢😢😢😢😢 G.I.P 😔 Hard Target is my favorite movie. His passing makes me sad.

storeyfilms I really liked him in the Natural!! Disrespectful Great actor. The Natural and The Thing are two of my favourite films. Condolences to his family and friends 🙏 I used to see him around Burbank back in the mid 90s RIP Brim Maybe not such a good advert for Quaker oats anymore. Sad to hear that Wilford has passed away. Rest In Peace, Wilford Brimley.

Loved this guy, sad day for entertainment. 😔 RIP to a legend. The diabeetus finally caught up with him. RIP Wilford Brimley. I'll always remember you as 'Gus Witherspoon'. 😔 Amazing actor, and my impression is that he was also an amazing man! My condolences to his friends and family. 😞 Diabeetus will never be the same. RIP.

Stoffedba the 'diabeetus' guy died :( JoshBrettHorton I have never seen that man Damn he look like he been 85 for a long time RIP Did you guys break the law again by reporting this so soon? RIP Wilford Brimley... He was great in The Natural !! Rest in peace!🌹 😢 R.I.P 🙏🏾🙏🏾🙏🏾 Good fuckin’ speed. Loved you in Cocoon!💜💛💛💚💚💙🧡🧡💙💚💚💛💛💚💙💙🧡💜💜💜💜💛💚💙💙🧡🧡 Rest in peace.

In 1990 I was a young lady who went with her friend to get Japanese takeout in a little sushi bar in Draper Ut. Mr Brimley was in there eating the coolest looking food I had ever seen! He encouraged me to try some too! I still eat it to this day! Oatmeal and sushi for long life! QStorm1111 I remember him from The Thing with Kurt Russell. Horror classic.

Will always remember him in the movie 'The Firm'. A great performance. RIP. Awe sad news Now he’s really in a place we’re he’ll never get sick & he’ll never grow old.❤️ RIP Mr. Brimley ❤️ petergill93 smotsy Damn diabeetus got him Wilford Brimley, Face of Quaker Oats & Diabetes Campaigns, Dead at 85 No! Some people heard of him as the 'diabetus' guy during the late 2000's! And I never knew that he was the Quaker Oats guy too!... Godspeed Brimley...

I only know him from the diabeetus ads and Tim Conway Jr. goofing on him. I will never forget his role in Cocoon and Cocoon the Return. He was great in those movies!!! For all the irascible, kindly old gent roles he played, the one that jumps out in my memory was in “The Pelican Brief”. That character was a scary, stone cold bad guy that Brimley nailed. I’ll bet he loved being cast against type in that movie...

I thought he died in the eighties!🤔🤷‍♂️ More sad news. I especially remember the first time I saw Wilford Brimley, playing a judge in Absence of Malice. He was so convincing I thought he was a real life judge. A wonderful actor. Deepest condolences to his loved ones. Rest Well Wilford Brimley another one bites the dust.

Another great actor! The 'diabeetus' guy? Rest easy. Noooo He had the best scene in 'Absence of Malice'. Diabeetus I barely knew of his work myself, but even I think this headline is a glib assessment of his career. I haven't said diabetes correctly for almost 20 years because of this man RIP I was like “Norm” 😬

AmeriKraut This is a real shitty headline from real shitty people. Nooo GleesonWill What ? I coulda swore he died like 20 years ago F Did he have dibeediss? You misspelled Diabeetus. RIP. Legend RIP Rest in peace 😞 RIP legend Tragic as hell! R.I.P. sir..... NOOOOO A legend. RIP 🤍 Greatest voice. I could listen to him read the ingredients off of a box of Quaker Oats and be enthralled.

Rip 🙏. Thank you for your craft. RIP Blair gmannVOLS Mitch McDeere can come out of hiding... I remember playing poker in Binions years ago, he was at the high stakes table, by an honor to play in the same room. I loved him in the movie 'The Thing' willmenaker No one could take an axe to a computer mainframe quite like Brimley. RIP.

Hopefully not of uh...well, y’know. I thought he was already dead. Surprised you didn’t chalk it up to Covid! No Italian food. Makes me fart. He will be missed. 😔 Wilford Brimley has been 85 for the past 40 years. RIP He doesn't look a day over 50 The first thing I thought of was 'Diabeetus' from those ads long ago when I was a kid. But for real, my parents both have it now later in their lives, and because of his ads, I actually looked into what diabetes was. Thank you Mr. Brimley.

Great in everything, but especially Absence of Malice 👏 The diabetes finally got to him everything sucks so bad I loved Our House. So sad. Quaker Oats & Diabetes is your obit? He wasn't in The Thing or any other great movies that could have been mentioned? TMZ really IS garbage I remember his QO commercials. If I remember correctly he did grape nuts commercials as well. RIP Wilford😢✌️

He was only 85 Goodbye and R.I.P. Wilford Brimley. Such a wonderful actor. Thanks for your body of work. Condolences to his family and friends. 🙏🏻✝️ I think this title is really disrespectful to an actor with a long and distinguished career Nooooooooooooooooooooooo RIP He was a great actor... He will be missed.. REST IN PEACE

Wilford Brimley will be remembered for ages as one of the finest character actors in Hollywood and beyond. I always loved his character portrayals. Rest in peace. He did a lot more than that you jerks Wilford! Omg FragDVixXen nooooooo That's 'Diabeetus' 😢💔 Wow, I remember him from Cocoon. Sad. He's got diabetes in heaven now.

BradMossEsq Aw man.. the way he said diabetes will stick with me forever. This might sound disrespectful, but me and my friends found him through the 'diabeetus' meme, and all it's remixes that we really enjoyed. Thank you for bringing us joy, even if it was just from a meme. RIP legend Billyhottakes no chance you know who this is without google PMTsportsbiz PFTCommenter BarstoolBigCat hen_ease

This is the worst news of the year. I bet it was Diabeetus...or COVID-19. Dang. My mom and stepdad at the time, attended Casey Tibbs' funeral about 30yrs ago - and noticed Wilford Brimley there in attendance. They said Wilford was a down to earth fella. Cocoon was bomb! How it wasn't diabetes that took him outta here

I was a fan. RIP. Holy shit he was still alive Rip dude Don’t forget Liberator Medical and The Firm motherfuckers God speed❤ Don’t forget Wilford Brimley’s most heroic role in 1979’s “The China Symdrone” as the nuclear power-plant worker who attests to the bravery & sanity of his tragically-departed friend & co-worker, Jack Adell (Jack Lemmon).

🙏🏻🙏🏻🙏🏻🙏🏻 Aww. Wilford was a real icon in so many areas of the entertainment world. He will be missed. RIP Rip that guy 🙏🏽 RIP Not, “...diabetes campaigns.” RIP legend He died how he lived... ... ... ...diabeetus redlettermedia Ned Beatty still kickin Well then who the hell is this guy No disrespect at all I thought he'd passed a few years ago. Prayers to the family. My condolences

I liked Wilford Brimley as an actor, but I didn't like his politics or him working to keep cockfighting legal. SnarfyDeluxe Will never forget the first time I saw him in the Thing, scary as hell movie and he played his character well along with every order character he portrayed. RiP Wilford Brimley 💔

he lives on through by son bartholomew Diabeetus ? Rest In Peace Wilford Brinkley. RIP legend. fuck this year He was only 85? Been with us our whole life... good . the diebeetus guy died!!! 😢😢😢 I have Diabetes man had died ralgrubmah 😢💔 DSCDP Thank you for the advice Wilford. Oatmeal is the bowl of champions.

Diahbetus The Diabeetus finally got him :c I thought he past away years ago I feel bad now He was awesome in Hard Target. 😢😢😢😢 This year is something else smh EmSheDoesIt JohnnyDoesIt2 Rest In Peace 🙏🏼 Why did I think that Wilford Brimley had already died? Man, what a shame either way. RIP Sad to hear

who? He was in The Thing, you bastards You will meet Jamie. That a way Was he woke? That's all that woke people on twitter want to know, him being white and old 'and shit'. J_Dub23_1 Aww that’s a sad one. Aww, loved him as Grandpa Gus on Our House, in My Fellow Americans (hilarious movie if you haven’t seen it!) and on Seinfeld. (I kinda forgot about Cocoon, just remember the aliens, tbh, but I’m sure he was great in that).

he played in some other tv show also... i cant think of the name of it God bless 😔 diabeetus 3.8k people like this? God bless u sir and rip Awe :( Another face of a very hearty meme is gone... Rest now, Wilford Brimley. TaritaC ChabreCo He was a legend. Rest in peace, sir. 💕🙏😥💕🕊 RIP. RIP Mr Brimley redlettermedia JayBauman1 Curse of the Worst.

God bless him and his family Sad RIP, but I thought he was 85 back in the 80’s when I was a kid. I am actually surprised he was still alive Long life! 💜💜💜 RIP rest in peace🙏 NjTank99 Brimley was the Quaker Oats pilgrim guy? Takahata101 Damn, he will be missed. MattWatchGundam Fuck😔 The last of the elders of coocon fck

How sad. R.I.P 🙏 RIP, Postmaster General MelissaJ412, 2020 can be canceled now, thanks! He did a Good Job with his 85 years of LIFE. And '85 Years' .. That's way more than most folks get. I never knew him. But, I'll remember his name And I'll think of him Fondly. RIP 🙏 Legend... the movie The Thing 1982. 'It wanted to be uuuuusssss!'

He literally tweeted yesterday :( rip Rest In Peace. Lovvveddd him in The Firm, he was terrifying! TheMominatrixx One of my favorite actors. Rest In Peace Too soon 😪 BrimleyLine He was cool on tv and commercials. RIP I wont ever forget his walking stick fighting in Star Wars The Battle for Endor :'( Only the real ones will remember Cocoon

At least he didn't die from diabeetus Always enjoyed his acting and characters—. MauLer93 Dude not trying to be rude but I legit thought he died years ago. RIP to a Legend! That was the least of his career. Sheesh. I thought this was Ben Franklin.... Damn diabetis! “These are mah testing supplies” Oh wow...he was great in the classic movie Cocoon... RIP

BeardedGamer816 Damn. This is sad. RIP This man in Absence of Malice deserved an Oscar. WE LOST A KING Was it ....from diabeetus When I think of the postmaster general, I think of Wilford Brimley. RIP man why did 2020 have to do us like this FUUUUUUUCK NO! I HATE THIS LandyRS *me trying not to cry* SportsSturm get a new three bedroom condo ready!

He was a tremendous actor. You could have left it at that, instead of insulting the man by minimizing his accomplishments. So sad. He has had an amazing career. HTBAnthony Just being honest, I had no idea he was still alive. I guess Quaker Oats actually works! Pour one out for your (chapter) namesake realbrumdawg

WajahatAli He was only 50 when he filmed Cocoon, I guess he finally became old. RIP. Aww, hell. He was great. I mean I thought was 85 thirty years ago, but he was always great fun to watch. Sad. I am heart broken. I just loved him. He was a fantastic actor!! RIP Mr. Brimley. Awful headline, you’re fired


michleegren76 I swear I’m in a Mandela effect he died years ago We’ll always have Cocoon and The Firm NO He was brilliant in, 'The Firm.' ronh1962 DAMN THE DIABEETUS! RIP All those Price is Right commercials when I stayed home sick as a kid. 😢 I swear I saw one of his tweets today. RIP. He was so much more than that. Such a loss.

alexsizemore24 I just hope it wasn’t the Rona 😷 I’mma let the Hood Know the Oatmeal 🥣 been laid to rest BlackLivesMatter BLM 🐃 CGothnerKCCI Wtf 😢 he just liked one of my tweets just the other day. It was for a giveaway but still. RIP 🙏 He was my favorite Grandpa on Hallmark channel. 85 I thought that guy was 85 20 years ago

How did he tweet an hour ago if he died this morning oh no What a treat it was to see him on screen. MikeFreland mikeywhipwreck_ The world is GARBAGE. bastylefilegirl I didn’t know he was still alive. This guy was still alive? He has crossed the final Brimley line 😢 RIP. Loved his work my whole life. Dam. This guy was that dude!

i'm glad he got to live a very long life BradMossEsq Wait he wasn’t dead? 😭😭😭😭😭 RIP Wilford Oh wow...I'm sorry to read this..RIP An icon that was able to make movies and commercials better.... He was amazing... dajosc11 TheCatOnFox Pepperidge Farm remembers He was still alive? DieselDugong BrimleyLine in shambles.

literally people just making diabetes memes :(( rip wilf I'm 51 years old & Wilford was 49 years old when he did the movie 1984 movie Cocoon. I always say he'd still look like my grandfather. OMG! I thought he was 85 thirty years ago! Reclaiming my 2020. RIP (for like the 3rd time for my ass) Awww Stay_Cruel actual footage of him entering the after life:

RIP 🙏🏼❤️ DIABEETUS AINT NO JOKE Diabeetus 😢 He was just a kid in cocoon. Relatively speaking. Damn 2020 really taking people out. Smh Q DIABEETUS AuntJemima did it 😁🐉 RIP TheBabylonBee No. God damn it. He was awesome on Twitter and so wholesome. Fuck 2020. I hope he didn't of diabetes 😩 He was great in The Firm. RIP

Did he die of diabeetus? Oh damn. Rip wilford Oh my. 2020 is just really acting up. I thought he died years ago! He died 34 years older than when Cocoon was released. RIP. daxshepard im so sorry 🥺 Diabeeetus! Wow. I remember when he played in movies Oh man wilford passed away.

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