High demand, high prices, high wait times. Photo: Eduardo MunozAlvarez/VIEWpress/Corbis via Getty Images The lockdown ended. The curfews were lifted. And just as New Yorkers started to peel off their masks and make their way back out into the world, they were confronted by a rather rude reopening reality. Ride-hailing prices are up — way up, by 50 percent or more over pre-pandemic rates.
Much like the supply-chain issues that are plaguing virtually every industry now, Uber and Lyft are dealing with a moment of exceptionally high demand, says Harry Campbell, who reports on the industry at the Rideshare Guy. “People have been cooped up and are taking their first ride in a year, or a year and a half, and there are many more people wanting to get out there.
The labor shortage is not unique to ride-hailing, but the situation is particularly dire right now at Uber and Lyft, where morale among its gig workers is low. Campbell says he talks to drivers every day who say they’re not benefiting from the higher prices that passengers are being charged. Last week, Uber CEO Dara Khosrowshahi said the company would be proposing new incentives to draw drivers back to the app. Lyft’s CEO John Zimmer also said the company was considering driver incentives.
New Yorkers do have some new options for booking rides. The app Obi recently relaunched in New York City, allowing users to compare prices for Uber, Lyft, taxis, other black-car services, and micro-transit options like Via. So far, aggregated data shows that riders can do better with some of the lesser-known car services, says Obi’s CEO Payam Safa. “The reality is, Uber and Lyft are more expensive all the time compared to all the other options in our app.
And when it comes to getting around not just New York City but any city, Uber’s business model is, frankly, never going to be sustainable from a financial, environmental, or spatial perspective. “Uber has been losing billions of dollars for years and years,” says Robin Chase, founder of the New Urban Mobility Alliance. “Raising their prices is the only way they’ll ever break even or become profitable.
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