Why You've Been Seeing 'Until Tomorrow' Everywhere on Instagram

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The viral challenge involves posting an awkward old photo.

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Scrolling through your Instagram feed, you may have run into several terrible or awkward photos of friends from years past alongside the caption"until tomorrow." Sure, the first couple of photos were cute and fun, but probably like the rest of us , by the ninth picture, you just wanted to know what was going on.

What you were witnessing, my friend, is a new social media trend that we like to call"Until Tomorrow," and I'm here to break it down for you.Nobody can really agree on the origin of this challenge. Some people say it was the video app TikTok. Others will say it started on Instagram, where it has under the hashtag and growing. One thing we can all agree is that we're happy it's giving us photos of our friends that we've never seen before.Before you post said ugly or awkward photo of yourself , you have to like a photo with the caption"until tomorrow." The original poster of that photo will then slide into your DMs, challenging you to upload an embarrassing picture to leave up for 24 hours with the same caption. You can do it, or don't—there are no repercussions.

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