This is evolutionary: we’re drawn to sex and calorie-dense foods because both increase our likelihood of survival and procreation.And emotionally, we crave pleasure and avoid pain for similar purposes. Our emotions are actually signals that guide protective and prosocial evolutionary behavior. For example:Loneliness feels painful, and is eased by that same species-proliferating connection.Anger signals we’ve been mistreated or an injustice has occurred.
So what do we do about it? Well, first stop beating yourself up for lacking “willpower.” Your body is just trying to keep you alive, cut yourself some slack! Then consider implementing one or more of the following six strategies to increase your chances of follow-through.
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