Why Toyota's reversal on Republican financial support matters

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MaddowBlog: Toyota faced a backlash after its PAC sent checks to anti-election Republicans. Under intensifying pressure, the automaker caved.

to the issue, reflecting on the automaker's indifference to constitutional democracy. After noting that he'll no longer buy another Toyota vehicle, Milbank added,"Toyota likes to say its cars are 'made in America' — while its actions are unmaking America.", which was set to air on national cable networks. A press statement on the ad campaign added,"We will also digitally blanket the top 20 Toyota dealerships in the country.

The reference to"those" members suggests Toyota still intends to use its corporate PAC to support congressional lawmakers, but the 147 Republicans who rejected the election results will no longer be among the beneficiaries. To be sure, it's worth emphasizing that some business giants"paused" their support for anti-election Republicans in the immediate aftermath of the Jan. 6 attack on the Capitol, only toopening their corporate wallets again months later. With this in mind, it's possible that Toyota will try to reverse course at some point in the coming months, but if so, the company should expect fierce blowback if it tries to reverse its reversal.

All of this is notable in part because of the message it sends to other businesses: the insurrectionist riot has not been forgotten, and members of Congress who endorsed the rioters' goal have earned pariah status. Corporations need to realize that their contributions are receiving greater scrutiny, and those that choose to support these anti-election Republicans financially will face public pressure.

But yesterday's news was also notable because it offers fresh evidence of an important truth: sometimes, activism works.

 

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Ya know I'm getting new car in the fall sure as hell wont be a toyota just like i dont buy woke i mean coke

Too little too late. Friday We bought our first NEW car, a subaru_usa. After seeing what Toyota did, they weren’t even in our list of cars to see. Really happy with our decision!!

They gain zero respect from me for the flip.

Its kinda too late to backtrack…the trust is broken. Why do they have a PAC sending money to politicians anyway…put the money to community Foodbanks and Schools instead Toyota

Oh, horseshit. They'll do the same thing the rest that said they'd stop giving to those shitheads have done. They stop for all of about a month or two then just go right back to doin it after they think everyone stopped paying attention. It's pure performance to save their ass.

Did they cave, tho? Or was this just some patronizing bullshit to get people off their backs? I didn't hear anything about them demanding their money back...

Toyota is not an American company, so could this be seen as foreign interference in election?

Cancel culture is the best isn’t it!

See, fash works. Great job.

Keep Toyota honest but we have to be asking “Who is next?” Go after companies doing the same thing one by one, picking off as many as we can until 2022. They have to be more afraid of losing our $$$ than whatever the other side throws at them.

Newsflash, no corporation should be able to give to ANY party or politician. Not just the GOP. All of them. Celebrating this snub of the GOP only shows ‘s blindspot and total hypocrisy. True progressives want corporate and pac money out of politics, PERIOD.

The backlash won't deter them for long. Once a criminal, always a criminal. Its just so much easier to cheat.

I’m keeping my Tundra.

Someone watch these guys. They can find a way.

this is terrible news

Not only that they been polluting this planet and can't wait to get rid of my Toyota tundra for a cybertruck

Another “Woke” corporation? As long as they are treated as human beings I say feed them no doze! They will attempt to crawl back under the rock tho. Just observe.

My husband and I have purchased 8 Toyotas in the last 30 years. Our most recent purchase was a 2020 Highlander and it maybe our last. It disgusts me the Toyota would support insurrection and the Big Lie.

This proves that pressure on corporations can change their actions.

Cancel culture wins again!

We did it! Public pressure helps, folks!

ONLY because of backlash. I bet they don't keep their pledge either long term.

Still not buying another Lexus, I know where they really stand.

Is it too much to ask Toyota to keep it's promises. Apparently so.

Don’t ease up on Toyota until they: •Demand contributions back from insurrection caucus. •Donate that money to electoral opponents from both parties in upcoming elections. •Fire PAC staff & Corporate Executives involved in the decision to donate to the insurrection caucus.

Loved Toyota prior to this. I do not know if they'll get me back and I'm shopping for new vehicle.

Anti-election? NBCNews is certifiably insane. Please do tell more on the Russian Hoax. A reckoning is coming.

The apology is even worse. They made the unethical decision of donating to these insurrectionist then stated 'It's inappropriate to completely judge a congress member by that vote' TOYOTA IS NOT GETTING MY MONEY.

It's pathetic that Toyota supported them, and Nissan is better anyway!

RT maddow stillgray Rachel bashing Asians

😀. Right choice. But is it too little too late?

MaddowBlog no big money, dark money in politics..too much temptation for those weak in character

MaddowBlog They already set up a dark money pac im sure. Untraceable to them.

MaddowBlog AG Garland TheJusticeDept must indict & arrest Donald & his agents for orchestrating a seditious conspiracy under 18 USC 2384. They are national security threats. Below you'll find warnings about this starting Nov. 11th, eight weeks before Jan. 6th.

I'll place how many cup holders a car holds as being more important than whether an auto company sponsors a politician...

You love to see it.

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