Why the toy boom has been good for Monopoly maker Hasbro

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Hasbro has more than 1,500 brands, including Monopoly, Play-Doh, Jenga and Transformers. But once the pandemic subsides, will family game night endure?

said in April that its first-quarter net revenue increased 1% from a year earlier to $1.1 billion. The toymaker's consumer products segment jumped 14% during that period.

"The toy industry actually put up one of the strongest growth years we've seen, at least in my 20-year career tracking it," said Jefferies analyst Stephanie Wissink. And it's not just kids who buy Hasbro games. The toymaker has a roster of over 40 million competitors worldwide who play fantasy world-building games like Magic: The Gathering andIn 2020, Hasbro's Wizards of the Coast studio had its biggest year ever, with revenue of $816 million, a 24% increase from a year earlier.

But once the pandemic subsides, will family game night endure? And what does the future of toys and games look like for Hasbro and its rivals Lego and

 

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