Why the “Blackout Tuesday” Initiative on Instagram Is Drawing Criticism

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Today we recognize BlackoutTuesday as an opportunity to focus SOLELY on the BlackLivesMatter movement. Learn more about what 'Blackout Tuesday' is and how you can help beyond just posting a black square on your grid here:

If you've opened up Instagram or Twitter today, chances are that you've seen posts of a single black blank square, sometimes with the hashtag #BlackLivesMatter and #BlackOutTuesday.

In the wake of George Floyd's murder and the subsequent worldwide protests to demand justice, people have been sharing the posts as a means of solidarity with the Black Lives Matter movement. However, many of the posts have been criticized for drowning out necessary information and resources that can help the movement, and have been called out for being performative.

"It is a day to take a beat for an honest, reflective, and productive conversation about what actions we need to collectively take to support the Black community," they wrote., vowing to observe "Blackout Tuesday" and pause normal business operations.

Some have interpreted the original idea as a vow to not post anything on Tuesday, save for a black square, out of respect for the situation, while others have taken it as a call to pause on posting anything unrelated to Black Lives Matter rather than complete silence online.

 

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