Why Tesla's solar business has not yet taken off as Elon Musk promised

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It’s been 5 years since Tesla acquired SolarCity for around $2.6 billion. Why hasn't Tesla’s solar business taken off as Elon Musk promised? Watch the full video here:

Elon Musk hosted a splashy eventSolarCity was founded in 2006 by Musk's cousins, Peter and Lyndon Rive. It was backed by Musk who served as chairman of the board at both Tesla and SolarCity. Musk's aerospace company, SpaceX, had also purchased tens of millions of dollars worth of solar bonds from SolarCity.

The roof tiles were going to be the next big thing in residential solar, according to Musk, and once Tesla and SolarCity combined, the product would juice the company's growth while delivering clean energy to homeowners.In the fourth quarter of 2017, Tesla reported a 43% drop in solar deployments compared with when it purchased SolarCity. The company ended up losing its market-leading position in 2018 and now hovers around 2% of the residential solar market, according to Wood Mackenzie.

Tesla moved some solar employees to work on building the company's electric cars and batteries, fired other solar employees, and moved others who had been doing new installations to work on repairs and remediation.

 

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CNBC is the new CNN now? Way to spread the DNCs propaganda. A financial news station without ethics or credibility is a joke. CNBC IS A JOKE.

The whole purchase of Solar City was a scam. It was owned by 2 of Musk’s cousins and Musk himself. Tesla paid a premium to buy Solar City when no other company had any desire to buy it out. Solar City was started by Musks cousins on his suggestion.

I live in Buffalo. NY State spent a billion dollars building a plant here for Tesla’s solar panel business. Very few of the promised jobs are solar roof manufacturing. Most are low paying data entry jobs. Another Musk con job.

The green energy delusion

It has taken off massively with 300 percent growth in the last 2 years , the launch of solar roof v3 and massive expansion of battery storage , this tweet is literally nonsense

He’s too busy with Twitter?

Looking back, the price is a bargain.

Amazing how many people still fall for his bullshit.

Went with solar city now Tesla on our home and kids home. Neither is generating what it should and sustainer service isn’t good. Elon has his hands full I realize. Solar could could use some help.

General population with lack of technology and engineering background take a while to fully understand such presentations

Mine has been running amazing for years now. 125 KWHs of back up power and runs a home that’s 6,000 sq ft and charging my cars and mines $btc with the rest of the extra power. This system does between 4MW to 7MWs a month!! Florida is the best!

Blah blah 😂

Because solar power is not useful

Everyone knows why. This story has been beat to death. Nobody cares. Move on.

Trash business model that depends on government subsidies! W/o then it’s nothing !

I had my roof filled with solar panels from solar city, they simply don’t work in the winter. Worthless

Boycott Tesla

Why do you keep running this story over and over? When Tesla Solar and Energy business is growing fast.

Because musk is running it.

Calm before the storm

We may see solar farms integrated with the energy business on Investor Day on March 1st. Don’t write off Tesla’s solar business just yet.

Sometimes it’s really cloudy. What resources are need to make solar panels? 🧐

🇺🇲🇺🇲🇺🇲🇺🇲🇺🇲🇺🇦🇺🇦🇺🇦🇺🇦🇺🇦

Because when he bought Tesla they had a good product, but when he bought SolarCity they had a bad product. Elon is just an investor and hype man. He does not make the company better.

Well because elonmusk lies pretty much about everything.

Because elonmusk is a carnival barking liar 🤥 A publicity whore with no real substance

CNBC Chatbot up late trolling Musk? Pre-ordering a periwinkle Cybertruck next?

Elon makes lots of big promises but has trouble delivering on them. 🙄

Elon Music 👍

I also have solar city and when Tesla took over so the quality of service!After many years haven't done anything to improve their customer service. Stay away from purchasing any Tesla solar panels until they get their act together! Musk's fans can't handle the fact he's not God!

When was the last time CNBC said something good about Tesla 😂

Cnbc needs to stop reporting fake news! I use to like yall, not so much anymore!

Cnbc sucks! Anti-tesla you folks are a joke!

More CNBS clickbait. Tesla Solar + Powrwall is the ultimate in energy independence. ☀️ + 🔋 = 😇

Maybe too many irons in the fire at once. I'm sure he will come through. Hopefully, he'll see this and make a way for people to reach out and receive the necessary help to get it working properly.

Sadly Elon has become Qlon and worried about a mythical woke mind virus

Cause it sucks and he rips customers off.

I waited well over a year for my solar roof. It was a headache to deal with tesla. Thank god my solar roof works.

For every disgruntled purchaser of Tesla solar, there are a thousand content one. Why not show both sides? Failed journalists.

Why hasn't CNBC 'taken off'? Why does CNBC have such pitiful viewership?

All the people I encounter, who spent thousands on solar panels, say all it does is discount your electricity from the power company. Nobody has solar panels that can run their home independent of the grid.

CNBC spreading more FUD against elonmusk.

CNBC working full time with many articles and comments to discredit Musk since he’s come out as conservative. Tesla stock is down but about the same as every other tech stop. Rarely mention fact by CNBC

It’s none of your business. Isn’t it?

Elon News Network

Tree things u can be talking about but ur talking about WHAT THE F$&/ shows ur Pardison rhetoric nonsense

Asking for a friend, lol ?

Because is a shitty business? $TSLA to zero

How come there is not anything about it until now in the MSM? All of sudden since Elon took over Twitter Looks like MSM did not like it and decided to go after Elon.

Elon Musk wives and girlfriends with pics

Because Elon is a joke

His Solar roofs are wired in series like a strand of 1980's Christmas lights. One goes out and it stops working.

Elon is starting to look like the Donald Trump of the tech world. Everything he touches overpromises and under delivers. No wonder the Trump love affair just to reduce corporate taxes.

How much was the Federal loan bailout for SolarCity?

More like a bailout

Because it's another Fraudsperger endeavour

Well hell his $TSLA stock has taken off to hell!

Looks like CNBC is going the CNN way, down the sewer.

Is this the Elon Musk news channel? Keep sucking on those lemons. 🤣🤣🤣 Imagine calling yourselves journalists and yet virtually everyone that engages with you, knows full well you're just doing as you're told lol

Only on Twitter Elon Musk full frontal naked photographed by david vance and nick mesh LOL amazing the totally free medium out of the united of america lets realize the futur together !!!!!!!!!!

Lol literally doing most just to stay relevant.

It takes time. “Taking off” doesn’t happen overnight.

Why would you buy anything else?

Y'all are going at him from every angle. We know the playbook by now.

He supports a political party that is in bed with oil companies... it's the biggest oxymoron, but typical of a Republican Party supporter.

8 years in-never offered a Powerwall…

CNBC, butthurt? Lmao. Lol. Wow,a news organization that's jealous. Trying to start hate on Musk? Your a pathetic bunch. Lmao.

The challenges it's really kicking down almost everything.

If elonmusk cannot make solar work why is anyone else wasting their time on this intermittent boondoggle? Large Solar Panel deserts are the future. SBF many not be the only elixir salesman. tt:lizpeek berthacoombs

Let's give him some time.

Frauded investors out of their money

Because Elon Musk is a hack fraud liar, next stupid question please

?

No man can make all happy 🙃🙃🙃

elonmusk need to start a Tesla Solar dealer program. I’d be happy to test it for you.

It took over 1000 attempts for Edison to invent the light bulb. He once told a reporter “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps”…

WHAT EVER HAPPENED TO SOLINDRA?

These things take time.

Solar never was never will be profitable and the only people who get them use subsidies

chip&battery shortage, solar cell tariffs etc... Now their stationary battery products have enough LFP cells, production will increase quickly. Solar tiles still need some improvement, before they can be a mass-producible product. Solar panels are standard, are being installed.

It’s a great tax write off duh. “Losing” money to avoid paying taxes.

It’s real simple, the tile didn’t work as well as the panels. It’s science.

ibrahimdukku123 So how's the Hunter Laptop thing going? All I here is crickets. And what about the big guy? 🦗🦗🦗🦗🦗

Because the size of his ego blocked the sun ?

CNBS

I so hate the liberal media!

My daughter worked for Solar City in CA for years, first in the field, then as an analyst, and was approved to move from CA and continue. Elon decreed no more working remotely and he lost an experienced and dedicated employee, who was immediately picked up by a competitor!

JoeSquawk is the only thing holding the CNBS three ring circus together. Thank you for keeping it real Joe!

Because Solar City is a scam

Look up 'regression to the mean,' and you'll see Elon was immensely lucky with Tesla and SpaceX, and he's run out of good luck and his mediocrity has bubbled up now. 😵‍💫🫠

He buys crap just to command an audience and talk to large groups of listeners.

I see the leftist propaganda media is out to smear Elon……

Doesn’t like green energy?

Tom_Winter Because elonmusk is ALL HYPE

Customer service! As a Tesla owner, they don’t have even close to good customer service. How can you have zero form of the availability to reach a real person and expect to provide good service?

Character assassination the order of the day?

Lol nice hit piece. Let the man be. You should do a story about how bad Jim Kramer is at his job

BECAUSE BIG OIL DOESN'T WANT SOLAR TO SUCCEED

Elon is buying twitter, cue the media to attack.

Wow 🚗🔌🔋way!! EvasTeslaSPlaid

Because they're dragging their feet. I contacted Tesla for a solar system in July. JUST found out today that my roof is 'too small' f'kn ridiculous!

I've been waiting 6 months just for my inspection. The team is completely in dissarray and dropped the ball several times on appointments and with scheduling...if my install every happens it will be a miracle.

Cause it was another musk scam

Short sellers must be paying a bonus to post this again

Because Musk is a fraud and CNBC has been complicit in helping him to defraud the public.

Fred_GreatP Simple. The company was always a scam. Chinese panels, low quality products, worse quality installs that had a habit of catching of fire - and one of the worst cases of open fraud in that sector, the Solar Roof Tiles. Piss poor products coupled with sheer financial incompetence.

cos conman olso no tesla semi :P

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Why indeed

elonmusk, my question is not if, but when? And is it added on next Tesla model? Hybrid electricity / solar cars? Seen lightyear_cars ?

Whoever is protecting me and make sure to kill everybody that’s in my apartment lying speak in the language Russian I don’t talk Russian I brother to do with Russian tell them I have no association with Russians zero

Because they’re largely impractical, unreliable, unpredictable, and expensive?

Because Elon Musk should change his name to E-lie Most.

Interesting video. Shall suggest some ideas to Elon to solve this one. 👍🙂👍 Stay tuned.

It has and it’s the fastest growing solar business in america combined with the largest grid storage

Let's be honest, solar panels on a house roof look ugly as fuck and are old tech. Musk and Kodak are working on solar fabrics and all this. Straight-up solar shingles that utilize the whole square footage of your roof.

My Brother has had to pay billions to regain our freedom of speech. We have communists trying to suppress our American freedom internally and externally

Free speech. Same with SEC issues, accounting, delivery numbers, auto pilot claims… apparently he thinks its OK for a CEO to lie about everything. This isn’t free speech.

No one cares about your biased reporting as evidenced by your lack of readership.

Talk that shit, corporate media. Now why would CNBC and its billionaire overlords be critical of another billionaire while he’s attempting to buy a platform he’d devote to free speech?

Elon is a scammer. That's why

I remember the same coverage when he was building the cars and rockets. When will journalist learn?

He has a lot going on. Be patient. Let him get caught up on Tesla EV’s. He is opening huge factories all over the world. Tesla Solar is a much needed product & once they work the bugs out & figure it all out it is going to be amazing & the most sought after product.

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This article is like 5 years old? Nothing else to report on?

Because he is doing it wrong. It’s not a passion/sexy buy like Tesla. It’s an educated buy. People have to understand how it benefits them, it’s not a simple ego buy.

Rate my naked photos)😘😘😘

Still early

try reporting on positive and inspirational topics. Stop operating like it’s 1990. MSM has faded into irrelevance. Free and independent media is providing nuanced subject matter people actually want. The days of being forced to watch MSM is over. So many choices now.

FUD

V00d00Wh0D0 He’s busy.

V00d00Wh0D0 Fraud MuskRICOEnterprise 🤷‍♂️

If only someone had the guts to go back and figure out the real why ( queue thousands of former SolarCity employees who know).

[whispers into the void] Solar has become a low margin commodity where the keys to profitability are fairly mundane

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So disappointed with Tesla! I can never reach anyone!

I’ve had Solar City panels on my roof for about 10 years now and I haven’t had any problems. They replaced the Inverter for an updated one. No charge. The system worrks

Erm...have you heard of a thing called the pandemic?

Again. you need to create an environment where people understand the concepts of how solar power works. It sells itself If you have the right people running the business. I showed here in South Africa in the rural area how easy it was to have a light. This was a gogo.

The wife of the guy who says “please uncle Elon we love you man” does NOT love uncle Elon 😂

Because the contractors they 'train' to install their products are screwing it up. Don't use Kelly Roofing in FL to install your tesla roof. elonmusk Tesla

solar sucks ass

Nice hit piece, just like you tried to do against Tesla during Model 3 production struggles but look at where they are now.

LOL CNBC you're literally trying hard to save your short sponsors, aren't you? You're being extremely pathetic with this hit piece.

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Because people are used to the old way of doing things I ❤️ Solar Power

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The secret could lie in elonmusk is a realist. Base power is beyond solar's capabilities. Save the 40 point type for a nuclear company. tt:berthacoombs lizpeek

Maybe because tesla hasn't prioritized their energy division relative to automobiles.

Media is so predictable… send the attack dogs

Pay your taxes.

He's fixing the water in Flint

Because Elon Musk sells ideas. He's incompetent when it comes to an actual competent product. Nothing he's produced is functional.

He used Tesla shareholders $ to bail out himself and his cousin obv

It wasn’t a buyout it was a bailout, they were going bankrupt

He's a liar. elonmusk

Perhaps elonmusk didn't mean to grow solar business. Maybe he wants to innovation new solar tech to let Tesla charge itself while sitting under sun.

Why is this network constantly trying to hurt Tesla’s stock price ? Why aren’t you giving this much attention to other companies?

Because elonmusk doesn't understand how energy inefficient solar energy is compared to nuclear energy

Snaps elonmusk

The goal was never to create a solar panel biz, it was to capture Chinese coal sources to create electric car batteries.

Because it’s a meme of historic proportions and Elon Musk weebs like to pretend it doesn’t exist.

this is terrible news

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solarcity

Tesla

elonmusk

Because everything fElon musk does is a lie and rise to defraud the brain dead followers. This was to prevent solar from bk to save his family members. People still get highly costly inferior roofs just as before

Being the media...you're the only ones who buy ANY of his promises!

Because there was no business purpose for the acquisition? The only reason for $TSLA to buy SolarCity was to bail out Elon and his family.

Because it was a bailout of a failing business?

Because he is the new Epstein. Subsidized and all. You'd know NBC. When I was taking you to a payphone with Adam Levine and a few Victoria Secret models, that's what we discovered and who you had hunt me thereafter. Cover companies and role players who traffic with government

i wonder if the sec wrote down the tweet where he spooled up production to 5k a week

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Because it was a familial bailout as they all owned the bonds & equity that was sold to the shareholders on a non-functioning fake solar tile? Stock went up though, none of that matters.

thanks

Much more valuable to pursue solar vs space travel.

Pump tsla come on.. let's pump it more woooooo

He could be using the losses in solar as write offs for his other areas' successes.

Instead, getting people onto Mars is more important

TSLA should work with SIRC for win win solution.

this is terrible news

Nepotism

ShibaCoin 🔥

Citi... Solar... Sounds familiar... 🤔

Will need to redesign homes….probably in into domes ultimately…

good luck

Sounds like you might have the same trouble with Pfizer and Moderna!

Hype over substance. Same with Tesla. The only business making sense is the Space side and only because of government contracts.

LOL wrecked

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Wall Street s for cars not solar installs 8. They fired all their solar sales consultants that actually used to take 2 hours to explain how solar works to home owners and built trust and transparency…..

5. The solar roof was a marketing scheme not a commercially viable actual product 6. They have 0 customer service (in fact they set the bar so low companies like Sunrun with only marginal service looked great compared to them 7. They obviously are focused on meeting quarterly..

1. It was a bailout out an about to bankrupt company 2. They let go all their volume drivers (d2d and call centers) 3. They clung to the ppa/lease model back embracing the ownership model (loans) 4. They let go a huge volume of installers (forced to sub out installs) ……….

I can tell you exactly why…..

when he showed this roof, did it produce an electricity, or was it a scam like that truck rolling down hill?

Sad, probably when you factor in recycling, manufacturing and actual output, you produce more carbon than is ever saved.

SteelNicho The only point of the SolarCity acquisition was to bail out Elon and his cousins. In that regard, it was a complete success.

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