Why Tesla is a dud in Japan

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Tesla is the dominant electric car brand in most global markets, but it's never caught on in the island nation.

Tesla TSLA, -8.55% is the dominant electric car brand in most global markets, but not Japan. Despite the kind of density that would be friendly to electric vehicles and a generally eco-conscious population, Teslas have never caught on in the island nation.

To boost sales there, Tesla has sliced asking prices on its Model 3 sedan by around 20%. The cheapest Model 3 is now 4.29 million yen , down from 5.11 million yen. Those prices are higher than in the U.S. market, though Tesla pays import duties to sell its cars in Japan. Tesla has also begun shipping cars to Japan from its new assembly plant in China, and the relative proximity of that facility compared with its factory in California reduces the cost of transport considerably.

 

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More clickbait. The headline says 'Why' yet the article provides no such rationale. It is full of contradictions: 'Generally eco-conscious' 'electric cars and plug-ins don't usually sell well.' 'Model Y is cheaper, and costs $3000 more.' At least edit your pieces.

Delete this

Japanese are prideful ppl...they will support their products regardless hype or no hype products

The cars didn’t come with adapters?

wow

Tesla was a dude to begin with. Americans are just slow to catch on to scams

Because, unlike USA customers, Japanese consumers are extremely patriotic and will only buy their own products. They are smart and knows protects their jobs. Americans don’t care about US auto manufacturing jobs. A shame. I buy American autos because it is important.

Nissan gtr that's why

Bc they say Tesra.

Cuz NIO

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