Why One Mompreneur Believes That Representation Matters In Toys

"My brother/co-founder, Viral, and I immigrated to New Jersey from India with our family when I was eight years old," Avani said."Having spent a considerable part of our childhood in India, my siblings and I grew up with a deep sense of connection to our heritage. Our parents' upbringing only further helped nurture our love and appreciation for our culture.

They launched Modi Toys in 2018 with their premiere of the musical Baby Ganesh collection — and sold out instantly — demonstrating the demand for more novel and representative products.Modi is the first-ever makers of mantra-singing plush toys inspired by their Indian roots.Women entrepreneurs often pioneer new products and services that expand opportunities for others. But even before the pandemic,were principally owned by women – the lowest rate among global regions.

Avani shared that she's hoping to set an example as a leader by remaining as transparent as possible about her family dynamic."Just as people proclaim,"it takes a village to raise a child," it takes the same level of support in growing a business," she said."Since my brother and I co-founded the business, my parents have naturally been very supportive of our endeavor.

Amazing mom and entrepreneur!

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