Why Loud Food Tastes Better, and Other Reasons Texture Matters

When we hear what we’re eating, the entire process is more stimulating. We want more.crispy and crunchy foods so gratifying? Eating is a multi-sensory experience. One of the key senses is proprioception ; our body's ability to sense movement and location. Proprioceptive sensations are interesting because.

Crunching means making noise inside the mouth, which may also be part of the evolutionary appeal of crunchy foods. “Fresh fruits and vegetables tend to make more noise and preserve more nutrient content, but that wouldn’t explain our desire for snack foods, which also tend to be noisy; chips, cookies, nuts, and so on,” says Spence.

As I write, I am eating from a bag of chipotle-flavored tortilla chips. My skull rattles as I move the crisp shards around my molars. The flavor never weakens. After swallowing one, I’m ready for another, reaching into the bag in a trance-like state. Then the bag is mysteriously empty. I am greedy, but this would not happen with a bag of spinach. I notice how the flavor keeps singing. “The sound of crispy foods seems to make flavor last longer as we eat them,” Bull explains.

Bull notes that some people with auditory loss “report texture as being less intense,” but also that, even with age-related decline in dental health or ability to swallow, the feedback systems that can detect texture “are still in place.” When eating function deteriorates in elderly people, it can be necessary to introduce a texture-modified diet of soft foods, often in puréed form. A purée does not emit much sound in the mouth, which may impact satisfaction.

At the root of our enjoyment with crispy, crunchy, or chewy textures is the simple fact that chewing itself is pleasurable. “Chewing is an enjoyable sensory experience that gives great satisfaction. It is one of the few sensory pleasures that lasts from the cradle to the grave,” Bourne wrote in

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