Why Food Network Is Doing Its First Scripted Project… For Discovery+

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“We can see where [our viewers] go when they're not watching us, and we know they love holiday movies.”

“A lot of what’s been working really, really well on Discovery+ is new iterations of talent and formats that people already love on linear,” says Finch. “We’re giving those super fans more of what they love.”intends to do just that. Outside of the project’s culinary title and themes, it features Food talent Ree Drummond. The star of, who’s got 3.

“She’s tweeting to all of her fans and talking about it in her magazine, she’s going to rally her fans around the movie,” says Finch.” “It’s just a really interesting experiment and a great way to see if we can scratch that itch for our female viewers.” In success, one could easily argue that food-centric holiday movie could become a tradition for Food. And, if it pulls anywhere near the audience of one of a Hallmark movie, it very well may — but Finch doesn’t seem convinced that any amount of success would inspire a linear jump: “Would we puton Food Network? Probably not. That’s why it’s great to have another platform to program.”

 

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Idk why everyone is crying about them doing a scripted show... History channel hasn't been history in how many years? The food network stars want to make another Christmas special this year so why hate? You're gonna be on Santa's naughty list...

Soooooo…..FoodNetwork Discovery “fires” bflay THE FACE of their programming & now “scripted projects” & ridiculous game shows…..drifting further & further away from cooking. Thank the Gods/Goddesses for YouTube for cooking demos Canting

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