Why Farfetch Wants to Give Your Designer Bag a Second Life

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A new retail project from Farfetch combines two ever-converging fields: resale and luxury.

Last year, the site began piloting the Farfetch Second Life program in the UK and Europe. It allows customers to trade in their high-end bags in exchange for credit to shop new collections on the site, which mirrors the one-in, one-out approach many of us are taking with our wardrobes right now. The across-the-pond version also served as an advertisement of sorts, drawing in a number of brand-new customers, and will likely bring in more as Farfetch Second Life officially launches in the U.S.

 

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