Today, even startup incubators supporting starting founders with interesting ideas and visions are looking for some form of validation. You’ll most likely have to develop your first product version by yourself , and you’ll have to attract your first customers by yourself.
In many cases in the very early startup stages, your new business wouldn’t require as much capital as it would in the later growth stages. Partially thanks to the development ofand new marketing solutions, developing the first useful version of your product and reaching your first customers could be done for cheaper than ever before. This means that you’ll be able to invest in your own business without breaking the bank.
The fact that the founder’s early investment in the form of capital, time, and effort aiming to validate the idea is the one that is exposed to the highest risk means that this investment is also entitled to the highest returns. Consequently, if you treat your startup as an investment, you’ll have a good basis to negotiate better terms in your future fundraising rounds by demanding a higher valuation, i.e. to give up a smaller stake in your company.
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Why Forbes has zero integrity.
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