Why Did the ArcLight Fade Away? Inside the Sad Final Chapter of the Pacific Theatres Chain

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ArcLight CEO Chris Forman built the Pacific Theatres chain and also shut it down. What was behind the decision and does it have a future?

On one level, it was not a surprise. The pandemic has forced several other regional theater circuits into bankruptcy.

Los Angeles movie fans were devastated to learn of the closure. “It’s a sacred venue,” tweeted director David Ayer. As the drive-in business faded away, the Formans found themselves sitting on dozens of 25-30 acre parcels ideally suited for infill development. The company converted most of them to shopping centers, office parks, and distribution facilities. The parent company — the— owns hundreds of millions of dollars of commercial property through its real estate arm, Robertson Properties Inc.

He returned to the company, feeling an obligation not to squander the family legacy. But as he tried to deploy his business school ideas, the old-timers rejected them. That wasn’t how the company worked, and they didn’t see a need to change. He would work with many more consultants and gurus to put those ideas into practice. One of them was Michael Ray, who taught a popular course at Stanford on creativity in business, and whose work focuses on asking “Who is my Self?” and “What is my Work?” Forman also got deeply into meditation and Iyengar yoga, and attended two silent retreats with Shinzen Young, an American who had become ordained as a Japanese monk.“I think Chris was unusual, but also not out of step,” Ray said.

Forman worked with Gozdz and others to develop a 10-week training course for Decurion employees. He hired Bryan Ungard, an IT consultant with a black belt in aikido who would become the company’s chief purpose officer. Ungard helped refine the course and co-authored a book with Forman called “The Practice of Self-Management,” which relies heavily on ideas of mindfulness in order to develop awareness and empathy.

One of the values Forman emphasized was “uncompromising excellence”: “If we can’t be proud of it, we don’t want to do it.” Another was “clock building” — that is, managing the company so that it could endure for future generations. He also emphasized treating people as an end in themselves, and not as a means to an end, and developing each employee to their full potential. He embraced one of Gozdz’ key ideas: that profits and human growth were inseparable parts of the same whole.

 

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People were already giving up on cinema and there was a global pandemic. Mystery solved.

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