’s distinctive designs have always been about community—whether paying homage to the modest dressing of her Jewish roots, or the cult following Hay has amassed globally who have fallen in love with her delightfully frou-frou, retro-inspired tea dresses. Yet when the pandemic hit at the beginning of the year, Hay quickly immersed herself in another facet of her brand’s family that felt equally important: expanding the dialogue she’s steadily built up between herself and her customer.
This deeper conversation has led to a number of carefully considered side-lines for Batsheva as a brand over the past nine months—from hair clips made with deadstock fabrics, to a series of charming cooking aprons—and now, Hay is taking this one step further with her first foray into brick-and-mortar retail outside of a handful of previous pop-up stores. It might seem an unlikely time to take the plunge, but for Hay, it felt strangely fated.
Alongside the archival dresses from past seasons and one-of-a-kind garments Hay will be selling as she opens her store today, there also sits a more eclectic range of homewares, art, and other knick-knacks.
It’s a moment of uplift we could all do with right now—and one that Hay is hoping to share with a sprinkling of festive cheer in the form of her signature kaleidoscopic florals. “I know that right now, my biggest joy is going to like the pharmacy and getting a scrunchie, you know,” she adds, with a laugh. “So being able to have somewhere that you can physically go even just for a minute and feel inspired or joyful or whatever I think matters.
Batsheva’s store at 179 Grand Street will be open Wednesday, Thursday, and Sunday from 11:30 to 19:30, and Friday and Saturday from 11:30 to 20:30. To make an appointment, contact
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Her dresses are awful.
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