Why Are So Many Accessories Brands Going Into Ready-to-Wear?

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Even as the contemporary handbag market picks up again, designers are realizing the importance of building an entire brand universe and not putting all their eggs in one basket.

Indeed, contemporary mainstays like Miista, Elleme and Wandler have all delved into clothing in the last year, creating new opportunities to connect with customers, express their creative vision — and increase revenues.Harrods

“The core will always be bags, but it’s nice to expand our world a bit. It’s always intuitive, and about what feels good and what we can build momentum around. Today it’s leather trousers, next time it might be a perfume,” said the designer. The team grew to 40 people in the last year, and the pandemic gave the company opportunity to snap up new talent. Now the business is expected to double with the addition of rtw.

“Our vision of the business is definitely more complete now. We design our accessories, shoes and rtw in unison to present one complete universe. The colors, details and the feeling we want to project are all in sync,” added Fan. She presented her spring 2022 collection — a mix of soft pastels, barely-there tops and fuss-free separates — digitally, as part of the official London Fashion Week schedule.

 

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Mercedes Benz makes handbags. It is a wide open field.

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