Why Are So Many Accessories Brands Going Into Ready-to-Wear?

10/13/2021 7:24:00 PM

Contemporary labels like Elleme, Wandler, Miista and Yuzefi are delving into ready-to-wear to diversify their offerings in a changed market.

Harrods

Even as the contemporary handbag market picks up again, designers are realizing the importance of building an entire brand universe and not putting all their eggs in one basket.

Contemporary labels like Elleme, Wandler, Miista and Yuzefi are delving into ready-to-wear to diversify their offerings in a changed market.

, among other international retailers, and popular pieces like the cutout blazer and a cropped ‘bra jacket’ have been “selling out in a matter of weeks” on the brand’s e-commerce platform.Courtesy of Yuzefi“The core will always be bags, but it’s nice to expand our world a bit. It’s always intuitive, and about what feels good and what we can build momentum around. Today it’s leather trousers, next time it might be a perfume,” said the designer.

The team grew to 40 people in the last year, and the pandemic gave the company opportunity to snap up new talent. Now the business is expected to double with the addition of rtw.A look from Elleme.“Our vision of the business is definitely more complete now. We design our accessories, shoes and rtw in unison to present one complete universe. The colors, details and the feeling we want to project are all in sync,” added Fan. She presented her spring 2022 collection — a mix of soft pastels, barely-there tops and fuss-free separates — digitally, as part of the official London Fashion Week schedule.

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Indeed, contemporary mainstays like Miista, Elleme and Wandler have all delved into clothing in the last year, creating new opportunities to connect with customers, express their creative vision — and increase revenues.A version of this story appeared in CNN's What Matters newsletter.Southwest released a statement saying it extended a"tremendous apology" to its customers and employees over the cancellations.and coupling).

For Yuzefi, the response was instant: The label’s debut fall 2021 collection was picked up by Harrods , among other international retailers, and popular pieces like the cutout blazer and a cropped ‘bra jacket’ have been “selling out in a matter of weeks” on the brand’s e-commerce platform. Even as the contemporary handbag market picks up once again designers are realizing the importance of building an entire brand universe and not putting all their eggs in one basket. (CNN)Republicans want to move on from the January 6 insurrection, arguing it's time to focus on the future. A look from Yuzefi. The airline said it hoped to restore its full schedule “as soon as possible. Courtesy of Yuzefi Wandler , who has also been testing rtw with a new range of cool, oversized denim and leather pants in the same saturated, striking color palette as the brand’s signature handbags.The growing fear outside the committed base of the GOP is that the attempted coup of 2021 was not a one-off, but rather"a dress rehearsal for something that could be happening near term, in 2022, and 2024. The collection has already gained traction from its pre-launch on Matchesfashion, with more major retail launches to follow. Half of Unpartnered Americans Are Not Interested in Finding a Partner Discussions of the Pew Report often obsess about romantic prospects.

“The core will always be bags, but it’s nice to expand our world a bit. She said it's absolutely appropriate to view the Capitol insurrection as a sort of pre-revolutionary act.” “So, it impacts flights down the line and then it becomes a question of, is that a flight into a city where spare aircraft or crew are available such that the subsequent flight could be operated?” he said. It’s always intuitive, and about what feels good and what we can build momentum around. Today it’s leather trousers, next time it might be a perfume,” said the designer.This past weekend provided multiple examples of how the GOP is moving to fully embrace Trump and his overtly antidemocratic views. For some brands delving into rtw was also the best way to invest back into the business and fuel further growth.” This summer, Southwest also faced cancellations and delays due to staffing shortages. Paris-based Elleme is one such label: Despite the slowdown in the contemporary market, the brand said it went against the grain and managed to grow its team and achieve a “record year” with its bag and shoe business due to its diversified sales network. He would not say"yes. For Many, Single Life Is a Great Life, Better Than Any Alternative People who fearmonger about the growing number of single people have an old-fashioned view of single life as a sad fate that some people are stuck with.

The team grew to 40 people in the last year, and the pandemic gave the company opportunity to snap up new talent. Now the business is expected to double with the addition of rtw.""If you look at a number of states, they didn't follow their state-passed laws that govern the election for president. “You screw up Florida, you screw up their whole network a whole lot more because it's connected to the rest of their system. “With the pandemic hitting the industry hard, we managed to build a very talented team joining us from very established luxury brands from the U.K. They don't say the states determine what the rules are. and Paris. Getting that squared away takes time. Single men, especially, have fallen behind partnered men in their rates of employment and in the amount that they are paid.

Our suppliers welcomed us with open arms, as they were affected by (closures) of their traditional brick and mortar partners,” said Jingjing Fan, Elleme’s creative director."'use strict';CNN. “While the world stopped, we were all in to prepare our brand for the next phase of development, going from an accessories brand, to a full-range, established fashion brand.” A look from Elleme.Videx || {};CNN. Courtesy of Elleme Now in its second season producing rtw, the brand has set up a bigger Paris studio and plans to produce up to four collections — and 120 looks — a year. Its strategy of “democratic luxury” at more accessible price points remains the same, with rtw priced between 220 euros and 750 euros.mobile={};CNN. Single men tend to put more hours into the kinds of work that has the potential to benefit many other people besides themselves.

Fan said that buyers are responding and they are now working more closely on “cross-category collaborations,” while the addition of fashion shows brings more storytelling opportunities. “Our vision of the business is definitely more complete now.executeFeature('video'). We design our accessories, shoes and rtw in unison to present one complete universe. The colors, details and the feeling we want to project are all in sync,” added Fan.VideoPlayer. She presented her spring 2022 collection — a mix of soft pastels, barely-there tops and fuss-free separates — digitally, as part of the official London Fashion Week schedule.

Laura Villasenin, founder of the contemporary shoe label Miista, employed a similar attitude and invested in establishing the company’s own factory in Spain last year in order to launch rtw with a strong supply chain and to control the manufacturing process from beginning to end.VideoPlayer. A look from Miista. Courtesy of Miista It was a risky move but the right way forward for Villasenin, who said she wanted to take her business to the next level after keeping close ties with her customer base throughout lockdown.player. She employed light, humorous video content which resulted in direct sales spikes during the lockdowns. “I’ve always had lifestyle in mind, both in terms of design and manufacturing,” she said.cnnVideoManager.

“Looking at how the world is moving and the future of our industry, [investing in our own factory] is a decision I’m proud of, even though it’s risky, because controlling our supply chain was extremely important to me.” Her debut collection captured this story of localized, end-to-end manufacturing: It was filmed inside the new factory to highlight that the clothes are made ethically.videoInstance. It also featured a lot of artisanal touches including ropes, raw edges and macramé details to showcase the tactility and handcraft of the pieces. A look from Yuzefi.muted==='boolean') ? dataObj. Courtesy of Yuzefi The handmade knitwear in the collection presented a major commercial opportunity according to the designer, who is also planning to highlight the artisanal elements of her work further, creating programs to encourage students in the Galicia region of Spain, where her factory is based, to take up apprenticeships and keep local craft alive.

“There was an extremely strong reaction from both retailers and our audience to the artisanal feel.VideoPlayer. I think people could now fully understand the complete aesthetic of Miista and appreciated us showing who is behind our supply chain, without anything to hide,” said Villasenin, who plans to focus on selling direct-to-consumer for her debut season and will open to wholesale later in the year. Tags .VideoPlayer.