There are plenty more examples—including Chopova Lowena, which is well-known in high fashion circles. For spring 2021, the brand looked to upcycled tea towels, using them to make skirts and tops. “We have always loved vintage English tea towels,” explains Emma Chopova, one-half of the designer duo behind the brand. “I think on one hand, they are beautiful and have vivid colors. But they’re also humorous and very nostalgic for Laura [Lowena].
Sanders started her business during the pandemic. At the moment, she only releases new pieces on the third Friday of every month—but when she does put them up for sale, they sell out in minutes. She first decided to make upcycled clothing after having “a few things in my possession: my sewing machine and a shed full of vintage textiles,” she says. “I decided to make myself a top using a Bermuda Flowers souvenir towel, paired with a quilt top from the ‘90s.
Often, Early and Mumford make pieces to order by taking customer measurements—which seems to be an intrinsic part of this new wave of pandemic fashion upcycling. “Although we've been designing clothing using vintage textiles for a few years now, it wasn't until the pandemic that people really took notice,” adds Mumford. “With time for reflection, people are more mindful about their spending. They want to feel a connection with the pieces they buy and the companies they support.
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