Why Amazon's Visual Search Could Eliminate Keywords For Online Retail

, which gives users the ability to search by picture. Through this new feature called “StyleSnap” on the Alexa app, users can replicate their favorite fashion simply by uploading a photo and letting artificial intelligence technology deliver the most relevant products to their search.

This news follows a trend that has been a long time in the making. And of course, Pinterest which rolled out its visual search feature back in 2015, has been capitalizing on this computer-vision technology for some time by attracting users and providing an excellent user experience. "I think the retail industry is aware that customer experience is the golden ticket,” says Lihi Pinto Fryman, CMO of, a visual search technology company. “I believe Amazon adopting visual search reinforces the fact that visual AI, and within that visual search, is a necessity in building a holistic omni-channel experience for online retail."

Amazon is certainly the trendsetter for e-commerce businesses and the company’s move to implement visual search into its retail experience may just begin to eliminate keywords in the retail industry all together.Amazon doesn’t have the monopoly on visual search. Many global retailers are already starting to see the strong effects of the new medium on their customer conversions.

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