When There Is Bias In AI - And What We Can Do

While this has benefits such as improved efficiency, increased capacity, and the ability to institute more sophisticated applications, it can also be a double-edged sword. Code is unbiased, but the people who create it are not, and their unconscious biases can inform that code and everything that it interacts with.... [+]Visual China Group via Getty Images

This is true of every product. We’ve seen clear and catastrophic examples with things like airbags, which were designed by mostly male teams resulting in a product that makes womenmore likely to be killed in an auto collision and 73% more likely to be injured. In the tech industry, we’ve seen this in facial recognition software, with scanners being more accurate when identifying male faces and pale skin.

When it comes to AI this is even more dangerous because it is not just a single, biased algorithm that’s being instituted. It is a program that iteratively creates itself. It evolves based on the information being put into it. If there is unconscious prejudice in the initial data, or in the way it is designed, then that can negatively affect systems indefinitely down the line.

It is also an opportunity as technologies continue to emerge, and become more powerful and influential in our daily lives, to make better less biased products and algorithms that can help erode cultural and systemic bias that exists within our culture. When we have systems operating based on biased AI, people can get hurt, excluded, and passed over for opportunities. There are algorithms that determine what your credit score is, or whether you can have access to a loan. They can be used to predict a released prisoner’s recidivism, affecting their parole, or which neighborhoods are most likely to be high crime areas, causing certain people to be unjustly targeted by the police.

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