When The Arm Party Is Over: Inside The Rise & Fall Of The Man Repeller Aesthetic

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RIP Man Repeller (2010-2020)

. As Man Repeller grew, it began to cover beauty, relationships, culture, money, home, and more. Despite becoming known for more than just fashion and shopping, the site still released content predicated on a specific style and voice whose origins traced back to Medine Cohen, even as it evolved into something broader, and more mainstream.

But it isn’t only Medine Cohen’s style that’s no longer seen as innovative as it once was. When launching the blog, Medine Cohen defined “man-repelling” as “outfitting oneself in a sartorially offensive way that will result in repelling members of the opposite sex.

Perhaps if this change had happened a few years ago, say following the #MeToo movement, it would have worked — back then, it might have been hailed as being ahead of the curve, much like Medine Cohen’s style was a decade ago. Instead, judging by the comments left on the, it seems like it happened a bit too late — nor was a rebranding really the point anymore given the very serious accusations about racist practices from former employees.

 

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Should we do an rc at 300?

I can't comment on the site for some reason, but Man Repeller didn't coin 'birth control glasses.' That's an old military name for hideous issued glasses.

This is a well written piece. I wanted to tweet it and recognize the author for a thoughtful take on fashion, politics & culture colliding and the challenge for a brand built on one personality. The posting options are only Facebook, Pinterest & email. Pls add Twitter & LinkedIn

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