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When Is Roblox Going Public, and How Is a Direct Listing Different From an IPO?

The videogame provider will soon join the ranks of closely held companies bypassing the traditional route of an initial public offering.

2/24/2021 11:50:00 PM

Roblox isn’t a traditional videogame company and is using a nontraditional process to potentially reach investors as people spend more time and money on gameplay. Here’s what you need to know about the company and its plans for a direct listing.

The videogame provider will soon join the ranks of closely held companies bypassing the traditional route of an initial public offering.

Feb. 24, 2021 10:04 am ETRoblox Corp. will soon join the ranks of closely held companies turning to public markets to support growth. The San Mateo, Calif.-based videogame provider plans to hold a direct listing for its shares on or around March 10 on the New York Stock Exchange, bypassing the traditional route of an initial public offering.

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Roblox isn’t a traditional videogame company and is using a nontraditional process to potentially reach investors as the pandemic. Here’s what you need to know about the company and its plans for a direct listing.What is Roblox?Roblox is a free online platform that features tens of millions of multiplayer games made by its own players with tools the company provides. The games range from obstacle-course challenges and iterations of capture the flag to contests based on popular characters such as Peppa Pig and Sonic the Hedgehog. Company officials have said they are interested in increasing the use of Roblox for things such as virtual concerts and meetings.

Who plays Roblox and how?Roblox is accessible on computers, consoles and mobile devices. The company said it had roughly 33 million daily users last year, of whom more than half are under the age of 13. Players in Roblox appear in the form of customizable avatars. headtopics.com

Who started Roblox?Programmers David Baszucki and Erik Cassel started Roblox in 2004. Mr. Cassel died from cancer in 2013, and Mr. Baszucki serves as chief executive, president and board chairman. Mr. Baszucki remains the company’s largest shareholder and holds more than 70% of the voting rights.

Read more: The Wall Street Journal »

JPMorgan initiates Roblox at overweight rating, says video game stock can rally nearly 20%New for subscribers: JPMorgan initiates Roblox at overweight rating, says video game stock can rally nearly 20%. Check out CNBCPro today. Pro WallStreet 'advisers' and mass media: CNBC, Bloomberg have to be very proud for luring clueless retail 'investors' into the biggest StockMarket BUBBLE in history! This is what they are paid for by big corporations - turning retail investors into bagholders!

Roblox spikes 15% in public trading debut after $44 billion direct listingShares of Roblox jumped as much as 15% in a long-awaited public trading debut that left the online gaming company with a $44 billion valuation. cuz u can only buy..lol Three things a good website does for your business: 1. It attracts prospects who eventually become clients/customers. 2. It enables you to showcase your products & services - beautifully. 3. It positions you as an expert in your field. Wanna get one? Check my bio.

RBLX going public: Inside Roblox's direct listing, underwritersRoblox delayed its public debut when IPOs were red-hot. Now it's about to launch a direct listing into choppy markets.

Inside Roblox’s Stock Debut, from Direct Listing Decision to Its Financial OutlookThe videogame provider will soon join the ranks of closely held companies bypassing the traditional route of an initial public offering. horrible

Roblox Shares to Begin Trading March 10The planned direct listing comes after the videogame company delayed an IPO late last year and recast some financial reports in response to an SEC request. 👀 Hmm... Interesting 👀