What Would a Gucci-Balenciaga Collaboration Look Like?

And can we call it “Balucci”?

4/14/2021 10:18:00 AM

Rumor has it Gucci and Balenciage are collaborating ... but what would that even look like?

And can we call it “Balucci”?

I was reminded of how fun Exquisite Corpse is today when it was rumored that Gucci and Balenciaga would be collaborating. How exciting would that be?! Neither brand has confirmed the news, but Gucci is scheduled to show its new collection, called Aria, on Thursday morning (ET), so we’ll find out soon enough. No other details have been confirmed at this point, only that 2021 marks Gucci’s 100th anniversary and that the debut will be “one of the house’s greatest milestone moments,” per the invite. Suspense!

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An aria is a striking solo vocal performance, usually in an opera. This makes it seem as if the Gucci-Balenciaga rumor isn’t true. But then again, maybe the idea is that the two brands — both of which are part of the Kering family — are coming together as one voice. [Insert “guy tapping head” meme.] The plot thickens …

Beyond the fact that both Gucci and Balenciaga are hugely successful brands with little to lose, the collaboration would make sense for a number of reasons. During the pandemic, Gucci creative director Alessandro Michele announced that he would be ditching the traditional fashion-show format and calendar, opting instead to show co-ed, seasonless collections twice a year. In November, the brand hosted #GucciFest, a weeklong fashion film festival that highlighted other emerging designers as well. headtopics.com

Meanwhile, Balenciaga creative director Demna Gvasalia expressed a similar desire to do things differently. In December, the brand showed its fall 2021 collection in the form of a groundbreaking video game. Both designers seemed to tap into a childlike sense of freedom and creativity this year, so a game of fashion Exquisite Corpse doesn’t seem so far-fetched.

It would also be very now. Gucci and Balenciaga have collaborated with a number of other brands to great success (Gucci x North Face and Balenciaga x Crocs come to mind). But neither has collaborated with a luxury brand before. Dries Van Noten and Christian Lacroix collaborated back in September 2019, and, of course, Miuccia Prada and Raf Simons joined forces at Prada last year as co–creative directors. But a collaboration between Gucci and Balenciaga would open up a new world of possibilities for two major luxury houses to come together for a joint collection.

Read more: The Cut »

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