Among other things, this meant putting online consumer orchestration at the center of the experience.
So, as we come out of the initial pandemic period and continue to adapt, widespread alert across the ecosystem is transforming into action. And through the tests and lens of the past year, there is a lot that legacy luxury brands can learn from the new breed of luxury DTC on operating to thrive. Therefore, they not only aid DTC in influencing a prospective buyer, but also enhance the experience throughout.
With the rising costs alone of search and social as individual channels for the DTC marketers, partnerships via platform solutions make more economic sense.Therefore, as a strategy and a structure, a well-organized partnership program provides a whole host of different kinds of approaches, be it content, shopping comparison, discovery through an influencer, within one construct.
In short, the combination of a more innovative, thoughtful commitment to ensuring shopper ecommerce experience and the adoption of partnerships as a strategy and approach are driving success within the luxury ecosystem.
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