What the F@#k?

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New research shows changes in how the F-word is being used over time.

Swearing in public is part of our new normal, with previously taboo words now perceived as less offensive.In a process called "delexification," the F-word has shifted in how and why its used.

If it seems like you can’t see a movie, walk through a mall, or listen to a politician these days without hearing nasty words, you may just be right. Recent research suggests that some of our taboo words are becoming less taboo—and that swearing in public has become part of a new normal.While we don’t have any data on swearing in private conversations now vs earlier periods, profanity in public forums is definitely on the rise.

This suggests that something has changed over the decades that has made such language less offensive, at least to a significant portion of the population. And, even more than just an uptick in use, what is especially striking is how omnipresent even more offensive “bad” words have become, such as the rise of the F-word in everyday conversation.It certainly seems that f@#k is everywhere these days.

In that study, the F-word was particularly favored by younger speakers. This is not surprising given that younger speakers—namely and those in their twenties—tend to be the biggest users of profanity overall. But that brings up the question of what has changed over the years to make the F-word increasingly acceptable where once it was deemed offensive?A new study shines some light on why the F-word has been picking up steam. In a study just published in, British researchers compared the way f@#k was used in a collection of British conversations from 1990s vs a collection from 2010s.

 

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