. It gave players a chance to learn more about the product through virtual wellness experiences like a spa, tea house, and meditation area in a bamboo founder. Players also had an opportunity to win a free travel-sized version of the cleanser and, thanks to a collaboration with activewear brandAnimal Crossing
to promote specific products, Gillette Venus has gone the native advertising route. "Venus is a brand that, from a visual identity standpoint, has always been marketed to women outside, sometimes on the beach. I think we can all agree that the pandemic hitting in mid-March shut out the outside world," senior brand director Anthony van Dijk says.
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